“新生命杯”第七届管理咨询精英挑战赛诊断报告书报告题目：F公司诊断报告团队编号：51重庆大学2013年4月12日2目录内容简介......................................................................1第一章管理诊断...............................................................2一环境扫描...............................................................2（一）宏观环境PEST分析...............................................2（二）行业竞争力分析——波特五力模型..................................7（三）外部因素评价矩阵...............................................11二内部诊断..............................................................12（一）战略诊断......................................................12（二）人力资源诊断..................................................14（三）生产诊断......................................................16（四）技术诊断......................................................17（五）营销诊断......................................................17（六）财务管理诊断..................................................19（七）其他问题诊断..................................................21（八）内部因素评价矩阵...............................................23第二章核心问题..............................................................24一缺乏核心竞争力........................................................24（一）概论...........................................................24（二）核心竞争力的纵向分析及企业的现状...............................25（三）核心竞争力的横向分析及企业的现状...............................26二生产扩张过快..........................................................30（一）概述...........................................................30（二）问题分析.......................................................30第三章解决方案..............................................................33一、战略.................................................................33（一）战略规划.......................................................33（二）战略实施.......................................................39二、流程再造.............................................................40（一）组织结构设计..................................................40（二）人力资源流程设计...............................................42（三）财务流程设计...................................................48（四）生产流程设计...................................................53（五）研究与开发的流程设计...........................................56（六）管理信息化.....................................................56三融资方案..............................................................57（一）供应链融资.....................................................58I（二）融资租赁.......................................................58（三）寻求合作与投资.................................................58四营销与品牌建设........................................................59（一）市场定位.......................................................59（二）行业营销特点...................................................60（三）5Ps分析确定营销方案...........................................61（四）品牌建设.......................................................64五企业文化..............................................................65（一）企业文化及其作用...............................
