春夏秋冬咖啡屋项目成员：方小莉、冉茂阳、雷泽、朱维、曾康钰项目负责人：曾康钰目录第一章执行总结····································第1页第二章服务打造····································第3页2.1项目计划简介···································第3页2.2服务内容与服务模式·····························第4页2.3服务优势·······································第5页第三章市场分析与预测······························第6页3.1市场预测·······································第6页3.2市场数据调查结果分析···························第6页3.3市场swot分析··································第9页第四章营销策略····································第10页4.1生命周期分析···································第10页4.2营销计划·······································第12页4.3宣传方式·······································第12页4.4项目产品服务价格·······························第13页第五章公司战略与管理······························第13页5.1公司理念·······································第15页5.2组织结构·······································第15页5.3人力资源配置···································第15页5.4人员培训·······································第17页5.5人员绩效考核方法·······························第17页5.6薪酬奖惩制度···································第18页5.7媒介计划·······································第18页第六章财务预算····································第18页第七章风险问题····································第20页第八章法律分析····································第21页附录···············································第23页第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共37页第一章执行总结1.1项目简介春夏秋冬咖啡屋是一家依靠现有资源设立的拥有基本配置中档低消费饮品店，可迎接校内学生和教师到店消费，同时可成为本校酒店管理专业学生的实训课堂。以后我们将在合适的时机里，扩大经营规模，增加服务项目，例如增设下午茶点心、冰淇淋等特色服务。增加设施设备，提供工具，以便让学生根据自己的想法DIY出属于自己的饮料或甜品，让他们在咖啡屋即享受了美食又收获了快乐。我们店名为“春夏秋冬咖啡屋”，易记顺口，让人流连忘返，我们的目标是以一般咖啡屋不具有的特色吸引顾客，以获取较大的利润，并且在现在校内并没有成熟的外送店、独立的饮品店的情况下，打好先锋，创造一个好的先例，让每一位顾客都能够记得我们“春夏秋冬咖啡屋”是一个温暖的，让人舒适的休闲饮吧，从而建立自己的品牌，通过在经营过程中不断的改革，逐步完善，形成口碑，扩大在校内市场的占有额，来获得最大的经济效益。1.2服务简介本店会通过不断的...
