第八届“邮储杯目录第一部分：方案思路简介..............................................3第二部分：选题调研..................................................4一．选题背景....................................................4二.市场调研.....................................................4（一）市场前景分析...........................................4（二）交易产品分析...........................................7（三）消费心理分析...........................................8(四）二手市场信息获取渠道和建立方式分析.....................9三．内外环境综合分析——SWOT分析...............................10第三部分:方案简介..................................................11一．易手乐APP简介.............................................11二．易手乐网站简介.............................................13三．管理团队简介...............................................13第四部分：可行性分析...............................................14一．目标和方案的可行性.........................................14二．经济可行性.................................................15三．环境可行性.................................................16(一)网络环境................................................16（二)二手市场环境............................................17(三)用户群体................................................17四.技术可行性..................................................17五.可行性分析结论..............................................18第五部分：营销策略.................................................19一．经营策略...................................................19（一）目标对象..............................................19（二）目标客户..............................................19（三)产品策略...............................................20(四）推广策略..............................................21二．定价策略...................................................21（一）定价标准..............................................21（二）总体价格策略：........................................21三.促销策略....................................................22(一）宣传策略..............................................22（二）促销方式..............................................22（三）网络营销策略..........................................22第六部分：实施概况.................................................23一．前期平台（产品与服务）的设计初衷...........................23二．前期APP与网站平台实施准备.................................24（一）易手乐APP内容规划....................................24（二）网站内容规划..........................................26三．网上实施...................................................27(一）网站建设...............................................27（二）手机应用软件APP开发..................................30四．推广平台...................................................32（一）腾讯微博..............................................32（二）QQ平台...............................................32(三）人人网推广............................................33(四）新浪微博博客..........................................33（五）校园推广活动..........................................34五．交易流程...................................................35第七部分：财务分析与风险回避.......................................35一．资金需求计划和利润分配方案..........................
