商业报告-英文版2Restaurantdataanalysisreport3ContentExecutivesummary...................................................................4Introduction................................................................................4Methodsofanalysis....................................................................4Analysisoftheeachquestion....................................................5Hypothesis1...................................................5Hypothesis2...................................................5Hypothesis3...................................................6Hypothesis4...................................................8Hypothesis5...................................................9Hypothesis6.................................................11Hypothesis7.................................................12hypothesis8..................................................13Hypothesis9.................................................14Hypothesis10...............................................15SummaryandRecommendations..........................................16Reference..................................................................................174ExecutivesummaryInvestigationisundoubtedveryimportantforbusinessandpersonal.Theauthorofthispaperthinkthatmanyelementsshouldbeconsideredtomakeabetterunderstandingofwhetheranelegantrestaurantwillbesuccessfullyconstructed.Inotherwords,itisnecessarytoknowmoreinformationaboutthemarket.Inthisreport,thesoftwareofSPSSwillbeusedtoanalyzethedataandstatisticalmethodswillbeinterpretedinthecase.IntroductionMichaelJenkinsisgoingtooperatehisownrestaurantandheaskedtheresearchfilmtoconductasurvey.Thepurposeofthesurveywastoexploremoreinformationtoverifytheprobabilityofthesuccessinhisrestaurantandthengivingsomeusefulinformationtohelphimmakedecisions.Thereportwillanalyzethemarketinfluencefactorsandusestatisticalmethodssuchasuni-variate,bi-variateandmulti-variatetomakethedatamoremeaningful.Attheend,somerecommendationsbasedontheanalysisresultwillbegiven.MethodsofanalysisDataanalysisshouldbedifferentindifferentproblems(Pallant,2010).Inthistheprocedureofthedataanalysis,theapproachofthedataanalysisincludeasbelow.Thedescriptivestatisticisabriefdescriptionofthecharacteristicsofthedata,suchasmean,varianceandothers.TheindependentsampleTtestisoneoftheuni-variateanalyses.Thistestmethodisapplicabletotheassumptionofthepopulationwhosedistributionisnormal,populationvarianceisunknown(Larson,2010).Andthistestisusedtodistinguishthedifferenceofthemeanbetweenthesampleandthepopulation.Thepairedsamplestestisoneofthebi-variateanalyses.Thetestjudgedwhethertworelatedsamplesarefromthesamepopulationanditalsoassumedthatthedistributionisnormal.Throughcomparingthesignificanceofthestatisticstofthedifferentsamples,thedifferencebetweentwosamplescanbeseen.Theindependenttesthasthesameprincipleasthepairedsamples.However,itis5usedwhentwosamplesareindependentfromeachother.Andtheresultliesinthesignificanceofthestatisticst.Thesinglefactorofvariancetestisusedwhenthevariateismorethantwo.Anditisthefoundationoftheanalysisofvariance.Thetheoryofthemethodistostudythedegreeofafactoraffectedbyotherfactorsandseewhethertheresultsaresignificant.Pearsoncorrelationisanalyzedtoseethesimplecorrelationbetweentwofactorsandfindthepotentialmeaning(Luo,2011).AnalysisoftheeachquestionBecauset...
