第0页共45页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第0页共45页目录一、整体论述..............................................................................................................................-1-形势与背景..........................................................................................................................-1-创业思路..............................................................................................................................-1-市场价值..............................................................................................................................-2-二、服务介绍..............................................................................................................................-2-网吧桌面广告媒体..............................................................................................................-2-三、市场分析..............................................................................................................................-7-经济环境分析......................................................................................................................-7-行业分析..............................................................................................................................-7-企业SWOT分析..............................................................................................................-10-竞争分析............................................................................................................................-11-四、营销策略............................................................................................................................-12-营销计划............................................................................................................................-12-获取媒体资源战略.......................................................................................................-一五-定价战略.......................................................................................................................-一八-营销目标............................................................................................................................-19-五、公司结构及运营................................................................................................................-20-公司组织结构图................................................................................................................-20-项目运营............................................................................................................................-21-管理计划............................................................................................................................-22-六、风险管理............................................................................................................................-23-市场风险............................................................................................................................-23-经营风险............................................................................................................................-24-技术风险............................................................................................................................-...