上海黄浦区137#地块招投标报告目录万源集团篇.....................................................................3公司简介.............................................................................................3经营理念.............................................................................................3项目产品理念.....................................................................................4项目产品介绍.....................................................................................4项目市场篇...................................................................10上海市整体市场...............................................................................10国民经济总环境............................................................................10金融投资环境................................................................................11行业经济环境................................................................................11城市建设........................................................................................15上海市房地产市场综述...................................................................16上海市商品住宅供需情况统计....................................................16黄浦区区域市场综述.......................................................................21区域概况........................................................................................21黄浦区区域特征............................................................................24黄浦区房地产市场综述...................................................................25黄浦区期房市场供求分析............................................................25黄浦区房地产市场总体特征........................................................27项目区域市场...................................................................................28项目区域面积配比........................................................................28区域竞争个案分析........................................................................29区域市场潜在供应的竞争............................................................30-1-项目概况...........................................................................................31项目立地条件................................................................................31周边区域生活机能........................................................................31SWOT分析....................................................................................32项目构想篇...................................................................36客源客层分析...................................................................................36客源客层定位概念与目标............................................................36客层定位主导对象........................................................................36目标市场产品需求分析...................................................................38产品总体规划建议...........................................................................39规划指标........................................................................................39规划思想........................................................................................39总体布局.....................................................................................
