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奇点果蔬配送有限公司创业计划书姓名学院专业班级指导教师201６年１０月7日目录第一章概述............................................................1一、创业的背景和意义..................................................1二、行业形势..........................................................1三、创业的基本思路....................................................2四、创业的目标和前景..................................................2五、创业团队的特殊性和优势............................................2第二章公司介绍.........................................................2一、公司概述..........................................................2（一）公司基本情况.................................................2（二）企业文化.....................................................4二、公司成立背景、经营方针、经营理念、发展战略........................4（一）公司成立背景.................................................4（二）经营方针.....................................................4（三）经营理念.....................................................5（四）发展战略.....................................................5三、公司管理机构设置..................................................6（一）公司组织结构.................................................6（二）部门主要职责.................................................7（三）人员管理.....................................................71（四）管理制度.....................................................8四、风险分担和收益分配办法............................................8第三章项目介绍或产品介绍...............................................8一、项目主要功能和特点................................................8（一）采购.........................................................8（二）加工包装.....................................................9（三）配送.........................................................9二、技术或服务水平....................................................9（一）产品技术.....................................................9（二）公司服务水平................................................10三、项目宏观环境分析以及行业分析.....................................10（一）宏观环境分析................................................10（二）行业现状分析................................................11（三）SWOT分析....................................................11四、项目或产品经济政策的支持或优惠情况...............................11第四章市场分析和竞争分析..............................................11一、项目的现有市场容量与潜力.........................................11（一）现有市场容量................................................11（二）项目潜力....................................................13二、企业的市场定位、市场战略及各阶段的目标...........................13（一）企业的市场定位..............................................13（二）企业的市场战略..............................................13（三）各阶段的目标................................................14三、服务的营销策略...................................................15（一）产品策略....................................................15（二）促销策略....................................................162（三）价格策略....................................................16（四）品牌策略....................................................