第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共55页目录第一部分执行总结·······················-4-一、公司简单描述························-4-二、公司宗旨和目标·······················-4-三、公司目前主要业务介绍····················-4-四、投入的资金及用途······················-5-五、公司目前的股权结构·····················-5-六、市场概况和营销策略·····················-5-七、业务部门及业绩简介·····················-6-八、核心经营团队························-7-九、公司优势说明························-7-第二部分综述·························-9-第一章公司概述·······················-9-一、公司宗旨··························-9-二、公司的名称及结构······················-9-三、公司经营理念························-9-四、公司拓展增值业务·····················-10-五、公司设施·························-11-六、公司现状·························-11-七、公司选址·························-12-第二章公司服务介绍·····················-14-一、完善的体质监测服务与运动处方的制订············-14-二、非赢利性服务·······················-16-第2页共55页第1页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共55页三、企业运作流程·······················-17-（一）公司运营流程······················-17-（二）客户服务流程······················-18-第三章市场分析·······················-19-一、市场描述·························-19-二、发展战略·························-19-三、市场状况、变化趋势及潜力·················-20-第四章竞争分析·······················-25-一、从市场细分看竞争者市场份额················-25-二、主要竞争对手情况·····················-25-三、潜在竞争对手情况和市场变化分析··············-26-四、优劣势分析························-26-（一）优势分析························-26-（二）劣势分析························-27-第五章市场营销·······················-28-一、消费群体的分析······················-28-二、定价策略·························-29-三、营销策略·························-30-四、市场开拓·························-31-第六章公司组织及管理·····················-33-一、公司初期组织结构·····················-33-二、前期人员招募·······················-34-第七章投资说明·······················-35-一、融资渠道·························-35-第3页共55页第2页共55页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共55页二、资金使用······...
