我国乳制品行业发展的问题及对策研究分析 工商管理专业VIP专享VIP免费

我国乳制品行业发展的问题及对策研究Ourdairyindustrydevelopmentproblemsandcountermeasures摘要乳制品行业的发展关系到人民健康和国民经济发展，已成为我国农业中发展最快的产业之一。随着中国经济稳步快速发展，老百姓对奶产品营养价值的意识和消费水平有了很大提高，乳品正在成为人们每天生活中的必须品，但是我国乳制品行业却仍存在着一系列的问题，这些问题严重制约我国乳制品行业的发展。因此，本文研究的目的是针对当今乳制品行业发展的现状以及出现的问题,运用经济学原理分析并讨论制定出相应的对策,以达到进一步完善乳制品行业并促进乳制品企业发展的目的。为国内乳制品企业的决策提供一些参考。关键词：乳制品行业;现状;问题分析;发展对策ABSTRACTThedevelopmentofthedairyindustryisrelatedtopeople'shealthandnationaleconomicdevelopmentanimportantindustry,andbecomethefastestgrowingofagriculturalgrowthinoneoftheindustriesbest.WiththerapiddevelopmentofChina'ssteadyeconomic,health-consciouspeopleandthenutritionalvalueofdairyproductsandconsumptionhasbeengreatlyimproved,dairyproductsarebecomingdailynecessitiesoflifepeople,butChina'sdairyindustry,butthereareaseriesofproblemsTheseproblemshaveseriouslyhamperedmydairyindustry.Therefore,thisstudywasaimedatthedevelopmentofthecurrentstatusofthedairyindustryandtheproblems,theuseofeconomicprinciplestoanalyzeanddiscussthedevelopmentofcorrespondingmeasuresinordertoachievefurtherimprovethedairyindustryandtopromotethedairyindustrydevelopment.Decision-makingforthedomesticdairycompaniestoprovidesomereference.Keywords：Dairyindustry;thestatusquo;problemanalysis;DevelopmentStrategies目录1.引言....................................................................................................................12.中国乳制品行业发展现状................................................................................12.1中国乳制品行业发展特点.......................................................................22.2乳制品加工及消费现状...........................................................................31)乳制品生产加工现状............................................................................32）乳制品消费现状.................................................................................33.中国乳制品行业发展中存在的问题................................................................43.1乳制品企业没有形成规模.......................................................................43.2乳制品质量问题严重..............................................................................43.3市场过度竞争令人担忧..........................................................................53.4乳制品生产技术问题较多...................................................................64.中国乳制品行业发展问题分析(波特五力分析).............................................64.1同行企业的威胁......................................................................................74.2潜在竞争者的威胁..................................................................................74.3替代品的威胁..........................................................................................84.4购买者的议价能力..................................................................................84.5供应商的议价能力..................................................................................95.中国乳制品行业发展对策研究......................................................................105.1乳制品行业基本发展对策.....