2010(秋季)中国沈阳家博会整体工作策划案北京嘉博汇展览有限公司(沈分市场部)2010-5-22by:张程凯目录一、市场篇................................................................................................................................................31.1.第一旗舰品牌展............................................................................................................................41.2.2010沈阳家装市场行情分析.......................................................................................................5二、组织管理篇........................................................................................................................................4三、招商篇................................................................................................................................................43.1.2010(秋季)中国沈阳家博会招商优势...................................................................................43.2.2010(秋季)中国沈阳家博会招商目标...................................................................................43.2招商战略3步走.............................................................................................................................53.2招商工作重点及方式.....................................................................................................................5四.主题活动篇........................................................................................................................................54.1.活动目的.......................................................................................................................................54.2活动原则.........................................................................................................................................64.3.活动概述.......................................................................................................................................74.3.1.饕餮大餐(能吃的沙发)...................................................................................................74.3.2.舞狮.....................................................................................................................................104.3.3.十二乐坊.............................................................................................................................114.3.4.家居图片展.........................................................................................................................124.3.5.其他配套活动.....................................................................................................................124.3.6.1.流行趋势发布会..........................................................................................................................144.3.6.2.模特走秀......................................................................................................................................174.3.6.2.幸运大抽奖..................................................................................................................................17五、宣传篇..............................................................................................................................................205.1.目标规划.........................................................................