摘要导游是导游服务的主体，导游素质的高低与能力强弱直接影响导游服务的质量，影响旅游者对游览质量的满意程度。进入社会主义新时代，人们物质生活水平日益提高，人们对导游服务质量的要求越来越高。而目前导游服务过程中存在着诸多问题，已经严重影响到我国旅游业的正常发展。本文就导游服务中出现的常见问题，进行分析探讨。关键词：导游;新时代;常见问题;分析Guideisthemainbodyofguideservice.Thequalityandabilityofguidedirectlyaffectthequalityofguideserviceandtourists'satisfactionwiththequalityoftour.Intheneweraofsocialism,people'smateriallivingstandardsareimprovingdaybyday,andpeople'srequirementsforthequalityofguideservicearegettinghigherandhigher.Atpresent,therearemanyproblemsintheprocessofguideservice,whichhaveseriouslyaffectedthenormaldevelopmentoftourisminChina.Thispaperanalysesanddiscussesthecommonproblemsinguideservice.Keywords:guide,newera,commonproblems,analysis目录第1章绪论...........................................................11.1研究背景........................................................11.2研究目的和意义..................................................21.2.1研究目的...................................................................................................................21.2.2研究意义...................................................................................................................21.3国内外研究现状..................................................21.3.1国内研究现状...........................................................................................................21.3.2国外研究现状...........................................................................................................31.4研究内容........................................................31.5研究方法........................................................3第2章相关概念及解析.................................................42.1导游............................................................42.2导游服务........................................................42.3导游服务作用....................................................42.4本章小结........................................................5第3章我国导游服务中常见的问题.......................................63.1导游综合业务能力差..............................................63.1.1职业道德的缺失.......................................................................................................63.1.2景点及相关文化背景知识欠缺................................................................................63.1.3身心素质较差...........................................................................................................63.1.4能力素质较差...........................................................................................................73.2相关制度不合理..................................................83.2.1导游的薪酬较低.......................................................................................................83.2.2导游组织纪律松散...................................................................................................83.2.3缺乏严格的监管机制................................................................................................83.3导游准入门槛较低................................................93.3.1导游兼职人员较多.......................................................................
