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游购网络工作室创业策划书游购网络工作室项目名称：游购旅游购物网站创业计划书创业团队：游购网络工作室负责人：公衍斌主要成员：公衍斌张世杰蒋彪刘志浩郭义亮刘晟利指导教师：刘建峰单位名称：聊城大学历史文化学院1游购网络工作室创业策划书目录Newshopping❤newlife2游购网络工作室创业策划书目录目录1执行总结........................................11.1工作室概况..................................11.2市场概况....................................11.3投资与财务..................................21.4组织与人力资源..............................22项目背景........................................32.1国内旅游市场前景广阔，国际旅游市场充满吸引力................................................32.2电子商务兴起，旅游电子商务发展具有可行性和必要性............................................42.3购物网站多种多样，专业旅游购物网站寥寥无几。53市场环境分析....................................63.1人口环境....................................63.2经济环境....................................63.3技术环境....................................73.4政治环境....................................73.5企业市场定位及发展前景分析..................84网站发展战略....................................93游购网络工作室创业策划书目录4.1网站概述....................................94.2网站理念....................................94.3网站总体战略................................94.4网站发展战略...............................104.4.1发展初期（一至三个月）....................104.4.2发展中期（三至六个月）....................104.4.3发展长期..................................105市场营销.......................................125.1目标市场...................................125.2开发策略...................................125.2.1网站内容开发.............................125.2.2网站页面开发.............................125.2.3网站招商开发.............................125.3产品策略...................................135.3.1产品信息：...............................135.3.2产品性价：...............................135.3.3产品品牌：...............................135.4营销策略...................................135.4.1功效优先策略..............................135.4.2品牌提升策略..............................145.4.3动态营销策略..............................145.4.4单一诉求策略..............................144游购网络工作室创业策划书目录5.5推广策略...................................145.5.1平面媒体推广..............................145.5.2立体媒体推广..............................155.5.3公关活动、形象代言人......................155.5.4建立网站自己的电子杂志....................156经营管理.......................................166.1总体战略...................................166.2商品战略...................................166.2.1商品描述..................................166.2.2发货退货管理..............................176.3服务战略...................................197管理团队…………………………………………………………………207.1部门划分...................................207.2部门职责...................................207.2.1董事长....................................207.2.2总经理....................................217.2.3编辑......................................227.2.4营销......................................237.2.5技术......................................247.2.6财务......................................255游购网络工作室创业策划书目录7.2.7后勤职责.........................