第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共46页目录市场调研篇......................................................................................................................................21宏观投资环境..............................................................................................................................21.1石家庄人文特点...............................................................................................................21.2石家庄经济环境...............................................................................................................21.3城镇居民生活水平............................................................................................................31.4城市格局............................................................................................................................41.5政策环境...........................................................................................................................41.6“奥林匹克”情结石家庄.................................................................................................51.7综述....................................................................................................................................62石家庄房地产市场分析..............................................................................................................72.1石家庄市房地产市场现状分析........................................................................................72.2石家庄市商品住房市场预测............................................................................................92.3综述..................................................................................................................................113项目所在区域——裕华区房地产市场分析............................................................................113.1裕华区房地产市场分析..................................................................................................113.2重点楼盘个案分析..........................................................................................................113.3综述..................................................................................................................................134客群特征分析............................................................................................................................134.1客群特征..........................................................................................................................134.2购房偏好特征..................................................................................................................164.3综述..................................................................................................................................17市场定位篇................................................................................................................................171本案竞争力分析........................................................................................................................171.1本案的项目分析..............................................................................................................171.2本案周边居住质量分析........................................................
