电信公众客户细分项目报告赛诺市场研究公司1目录一、项目执行情况........................................................................................................1（一）项目背景.....................................................................................................1（二）具体目标：.................................................................................................1（三）项目执行回顾.............................................................................................1执行阶段说明..................................................................................................................1第一次定性座谈会...........................................................................................................2定性座谈会阶段主要成果.......................................................................................2第一次定性座谈会执行情况...................................................................................2定量调查阶段..................................................................................................................2总体情况..................................................................................................................2定量调查阶段详细说明...........................................................................................3调查城市及样本.....................................................................................................................3城市分级及选取说明.............................................................................................................3抽样过程.................................................................................................................................3样本构成及使用情况简表.....................................................................................................4调查对象.................................................................................................................................4访问方法：入户调查.............................................................................................................4实际随机样本数及使用情况：.............................................................................................5第二次定性座谈会...........................................................................................................5目的说明..................................................................................................................5主要成果..................................................................................................................5验证部分.................................................................................................................................5新发现部分.............................................................................................................................5座谈会执行情况.......................................................................................................6二、客户群细分方法....................................................................................................9（一）细分总体思路...........................................................................................10（二）细分方法说明............................................................................
