沈阳理工大学学士学位毕业论文摘要1沈阳理工大学学士学位毕业论文目录前言.........................................................................................................................................11背景分析.................................................................................................................................21.1企业简介.......................................................................................................................21.2宏观环境分析...............................................................................................................31.2.1政治法律环境分析.............................................................................................31.2.2经济环境分析.....................................................................................................31.3微观环境分析...............................................................................................................41.3.1需求分析.............................................................................................................41.3.2消费者分析.........................................................................................................51.3.3竞争分析.............................................................................................................71.3.4市场细分.............................................................................................................82营销策略分析.........................................................................................................................92.1产品策略分析...............................................................................................................92.2价格策略分析...............................................................................................................92.3渠道策略分析.............................................................................................................102.4促销策略分析.............................................................................................................113产品推广的问题点与机会点...............................................................................................133.1推广的问题点.............................................................................................................133.2推广的机会点.............................................................................................................134推广活动目标.......................................................................................................................145推广活动方案.......................................................................................................................155.1人员推销方案.............................................................................................................155.2营业推广方案.............................................................................................................155.3广告方案及实施.........................................................................................................165.3.1广告方案...........................................................................................................165.3.2实施方案....................................................................................
