第八届“挑战杯”辽宁省大学生创业计划大赛参赛作品夏园健康科技有限责任公司团队名称：夏园创业团队团队人数：9人二〇一二年三月第八届“挑战杯”辽宁省大学生创业大赛目录1执行总结....................................................11.1公司...........................................................11.2市场...........................................................21.3投资与财务.....................................................21.4组织与人力资源.................................................21.5团队创业特色...................................................21.6公司标识简介...................................................42项目背景....................................................52.1产业背景.......................................................52.2服务项目.......................................................52.3公司的优势....................................................162.4发展前景......................................................173市场机会...................................................183.1市场特征......................................................183.2市场细分......................................................193.3竞争分析......................................................203.4SWOT分析......................................................213.5市场容量......................................................223.6趋势分析与预测................................................234公司战略...................................................234.1公司概述......................................................234.2公司使命与文化................................................234.3公司目标与战略................................................245市场营销...................................................255.1目标市场......................................................255.2营销组合......................................................255.3合作伙伴......................................................265.4销售渠道......................................................276生产管理...................................................286.1生产安排.......................................................286.2厂址选择.......................................................296.3项目进度.......................................................296.4生产工艺流程...................................................307投资分析...................................................307.1股本结构与规模.................................................307.2资金来源与运用.................................................317.3投资收益与风险分析.............................................318财务分析...................................................338.1会计报表及附表.................................................338.2会计报表分析...................................................369管理体系...................................................389.1公司性质......................................................389.2组织形式......................................................399.3部门职责......................................................39第八届“挑战杯”辽宁省大学生创业大赛9.4创新机制......................................................4010风险资本的退出............................................4010.1撤出方式.....................................................4010.2撤出时间................
