第1页共161页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共161页时达商业及城市公寓项目产品策划综合报告、目录第2页共161页第1页共161页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共161页导言………………………………………………………………………..8第一部分市场分析....................................................9内容提要：............................................................91.商用物业发展的要点分析.............................................101.1商用物业的类型.................................................111.2商用物业的特征.................................................122.鄂尔多斯市商业环境分析.............................................142.1商业布局总体分布................................................142.2主要商业物业竞争格局分析.......................................152.3现阶段商业市场的总结...........................................162.4商用物业市场的发展趋势分析.....................................172.5商用物业市场存在的现实问题.....................................183.市民消费行为及商业经营分析.........................................203.1市民消费心理分析...............................................203.2主要商业地段经营者分析.........................................234.区域商情调查.......................................................254.1调查目的.......................................................254.2本案所在商圈主要街区功能分析...................................254.3本案所在商圈经营分析...........................................264.4近期本案所在区域规划的影响.....................................284.5区域整体规划构想建议...........................................295.客户群体分析.......................................................325.1目标客户群体....................................................325.2目标客户群的需求分析...........................................34第二部分项目分析...................................................35内容提要.............................................................35第3页共161页第2页共161页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共161页6.项目现状.........................................................366.1地理位置........................................................366.2项目规模........................................................376.3项目现状........................................................387.项目的资源整合.....................................................407.1与城市规划前景的整合...........................................417.2与商业发展最高经营业态的整合...................................427.3与商业经营功能的整合...........................................427.4与步行街文化的整合.............................................427.5与旅游资源的整合...............................................437.6与电子商务资源的整合...........................................437.7与事件营销策略的整合...........................................448.商业SWOT分析......................................................448.1总表............................................................45优势分析（S）..........................................................45⑴区位优势............................................................45⑵地段优势............................................................45⑶项目可塑性强..................................
