广州「滨江明珠苑」策划建议书广东亿汇物业顾问有限公司谨呈二OO五年三月二十二日目录一．市场分析.............................................................................................................................11．1地段概况........................................................................................................................11．2市政规划........................................................................................................................11．3土地供应........................................................................................................................31．4市场概况........................................................................................................................31．5典型项目调查................................................................................................................51．6小结..............................................................................................................................14二．广州市高级服务公寓市场调查分析...............................................................................152．1高级服务式公寓的概念..............................................................................................152．2国际公寓的供应情况分析..........................................................................................152．3公寓区域分布及状况分析..........................................................................................162．4服务式公寓服务人员素质..........................................................................................262．5服务式公寓的主要客户分类......................................................................................272．6现时市内经营国际公寓的物业特点..........................................................................282．7外籍人士住房需求......................................................................................................292．8广州服务式公寓市场发展预测..................................................................................31三．项目分析...........................................................................................................................343．1基本资料......................................................................................................................343．2项目之强、弱、机、危（SWOT）分析...................................................................343．3项目定位......................................................................................................................393．4主题定位......................................................................................................................423．5产品策略......................................................................................................................433．6营销方案......................................................................................................................473．7定价策略......................................................................................................................483．8付款方式......................................................................................................................493．9广告策略.......................................................................................
