第1页共76页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共76页第1讲业务成功学（一）........................................................................................4营销导向的组织管理.............................................................................................4管理技术的重点.....................................................................................................51.实行目标管理...............................................................................................52.落实执行力...................................................................................................53.银行组织的动员—全员营销，全面服务...................................................5第2讲业务成功学（二）........................................................................................6金牌业务员的魅力.................................................................................................61.金牌业务员的基本条件...............................................................................62.金牌业务员成功的心理...............................................................................7第3讲业务高手......................................................................................................10市场管理概念.......................................................................................................10业务计划能力.......................................................................................................111.业务计划书的内容.....................................................................................122.业务计划书的撰写技巧.............................................................................12目标管理能力.......................................................................................................13金融商品专家.......................................................................................................14业务拓展能力.......................................................................................................151.市场开发能力.............................................................................................152.人际沟通专家....................................................................................................153.说服谈判高手.............................................................................................16业务团队管理.......................................................................................................17第4讲公关力与沟通力..........................................................................................17商谈展开策略.......................................................................................................18商谈沟通技巧.......................................................................................................191.销售的顺序.................................................................................................192.访谈成功五步曲.........................................................................................203.访谈关键—6R技巧...................................................................................214.访谈成败标杆.............................................................................................225.销售沟通时间管理.......................
