摘要我国生鲜产品占超市收入比例低,而永辉超市是以经营生鲜类产品为特色。其中生鲜类物流配送的效率高低将影响超市的收益。本文通过对永辉超市生鲜物流配送模式分析,从而提出生鲜物流配送中存在的问题并进行对策分析。关键词:永辉超市生鲜产品配送问题及对策研究ABSTRACTInChinafreshproductsaccountedforthelowproportionofsupermarketrevenue,andYonghuiSupermarketisabusinessfeaturingfreshproducts.Whichtheefficiencyoflogisticsanddistributionoffreshclasswillaffectthelevelofsupermarketreceipts.Inthispaper,YonghuiSupermarketlogisticsanddistributionpatternanalysis,whichmadefreshlogisticsproblemsandthecountermeasures.Keywords:YonghuiSupermarket;Freshproducts;Distributionproblemsandcountermeasures目录摘要...............................................................................................................................................IABSTRACT.....................................................................................................................................II目录..............................................................................................................................................III一、引言..........................................................................................................................................1二、超市生鲜经营的地位..............................................................................................................2三、生鲜物流配送现状..................................................................................................................3(一)生鲜物流配送的备货环节...........................................................................................3(二)生鲜物流配送的仓储环节...........................................................................................3(三)生鲜物流配送模式.......................................................................................................3四、永辉超市生鲜物流配送问题...................................................................................................4(一)物流技术薄弱..............................................................................................................4(二)没有专业的物流配送中心...........................................................................................4(三)生鲜产品运输途中耗损大物流成本高.......................................................................41、运输途中耗损大.........................................................................................................42、物流成本高................................................................................................................4(四)没有专门的生鲜物流配送模式...................................................................................5五、永辉超市生鲜物流配送的对策...............................................................................................6(一)培养专业的物流技术人才加大物流技术和设备投入...............................................61、培养专业的物流技术人才.........................................................................................62、加大物流技术和设备投入.........................................................................................6(二)建立生鲜加工配送中心..................................................................................................