第八届浙江省大学生电子商务竞赛作品名称:“游子营Alliance”——在华留学生生活信息服务互动平台作品类别：研究报告类2013年04月10日目录第1章执行总结..........................................41.1公司简介....................................................41.2市场竞争分析................................................41.3市场推广....................................................61.4财务分析....................................................61.5风险分析....................................................6第2章项目背景..........................................72.1项目背景....................................................72.2市场背景....................................................72.2.1社交网络的概念.........................................72.2.2社交网络的发展现状及前景...............................82.3政策背景....................................................9第3章公司战略.........................................113.1公司概述..................................................113.2公司文化..................................................113.3组织机构..................................................113.3.1直线职能制组织结构....................................113.3.2各职能部门职责表述....................................123.4公司规划..................................................13第4章网站介绍.........................................154.1目标用户..................................................154.2价值主张..................................................164.3网站参与方................................................174.3.1用户..................................................174.3.2中国高校留学生服务中心................................174.3.3外语培训点、旅游服务中心、兼职中介机构等线下商家机构..184.3.4第三方应用............................................184.3.5广告主................................................194.4网站主要功能介绍..........................................194.4.1问答社区——医食住行帮帮忙（askforhelp）.............204.4.2社交网络服务——交流驿站（friendscircle）..............224.4.3本地化服务——漂在中国（liveinChina）.................234.4.4开放平台——应用汇（apps）...........................274.5激励机制..................................................294.5.1荣誉激励..............................................294.5.2情感激励..............................................314.5.3利益激励..............................................314.6盈利模式..................................................324.6.1广告..................................................334.6.2增值服务收费..........................................334.6.3佣金..................................................334.6.4衍生媒体..............................................344.6.5开放的API............................................35第5章市场竞争分析.....................................365.1竞争对象..................................................365.2竞争现状分析..............................................365.3SWOT分析..................................................385.4公司的应对策略............................................405.4.1注重网站建设改善用户体验.............................405.4.2注重外围需求发展......................................415.4.3网站推广与后期管理....................................415.5网站竞争优势..............................................425.5...
