淘宝包包店的网络营销报告作者姓名：宋丽霞专业名称：电子商务指导教师：黄勇副教授摘要互联网的兴起，使人们在网上购物成为现实，更多的人选择网购代替逛街，互联网技术的成熟与发展使网络营销得到飞速发展。网络营销在于实现多远销售途径，盈利新增长点。本文试图从对百味潮包e馆淘宝网店的策划与实施，以网店的推广为研究对象，分析网络营销在网店的应用，具体分析网上商店的客户等状况，根据网店具体情况确定网店营销目标，做出相应的推广政策。通过对百味潮包e馆淘宝网店的网络营销策划，将所学的网络营销设计运用到实践中来，给网店的经营带来利益，并在网店推广方面总结出有意义的经验。关键词：网络营销策划推广AbstractTheriseoftheInternet,sothatpeopleintheonlineshoppingtobecomeareality,moreandmorepeoplechoosethenetbuysinsteadofshopping,Internettechnologymaturityandthedevelopmentofnetworkmarketinggetrapiddevelopment.Thenetworkmarketingistorealizehowfarsalesapproach,profitnewgrowthpoint.Thispaperattemptstotideofpotpourribagehallofplanningandimplementationtaobaoshoptoshopforthepromotionoftheresearchobject,thispaperanalyzesthenetworkmarketingintheapplicationoftheshop,specificanalysisandonlinestorecustomersandsoonthecondition,accordingtoshop,determinethespecificmarketingtargetshop,makecorrespondingpromotionpolicies.Hopeofpotpourribagethroughthetideofnetworkmarketingtaobaomuseumstoreplanning,tostudythenetworkmarketingdesigntopracticaluse,hopetobringtheshopbusinessinterests,andintheonlinepromotionsummarizedmeaningfulexperience.Keywords:electroniccommerce,e-store,dynamicwebpage,JSP,Access目录摘要.................................................................................................................IAbstract........................................................................................................II目录..............................................................................................................III前言................................................................................................................51百味潮包E馆概述......................................................................................61.1淘宝百味潮包E馆简介...................................................................61.2女包行业分析...................................................................................61.3百味潮包e馆营销现状分析............................................................71.4百味潮包e馆存在问题及解决思路................................................71.4.1问题.............................................................................................71.4.2解决思路.....................................................................................82百味潮包e馆客户分析..............................................................................92.1客户需求分析...................................................................................92.2选题的原因.....................................................................................112.3客户以及向谁宣传........................................................................112.3客户如何选择商品以及关心的问题.............................................112.4客户如何购买商品.........................................................................112.5客户上网情况..................................................................................112.6百味潮包e馆客户的确定..................................................
