★★★绝密FERRYMAN汤孙湖山庄·清水岸整合营销传播策划书(征求意见稿)APLANOFINTEGRATEDMAEKETINGCOMMUNICATIONSFORTANGSUNHUVILLA第2页共73页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共73页渡边（中国）策划有限公司为武汉亚太房地产有限公司独家提供目录一、营销传播诊断结果················································································································06二、项目SWOT分析··················································································································07三、目标客户群分析···················································································································09（一）按照购房目的分类·········································································································09（二）按照财智阶层分类·········································································································10（三）按照区域职业分类·········································································································11四、品牌规划····························································································································12（一）绝对优势·····················································································································12（二）相对优势·····················································································································13（三）持久强势·····················································································································13第3页共73页第2页共73页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共73页五、品牌策略····························································································································14（一）新品牌认同··················································································································15（二）新...
