课题：M4U1AdvertisingTeachingaims1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.TodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingmethods1.Oralexpression2.Grouporteamdiscussion3.ListeningandspeakingAnalysisImportantpointsTohelpstudentsunderstandtheroleofadsDifficultpoints1.Encouragethestudentstocommunicatewithclassmates.2.Theusagesofsomekeywords.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1lead-inTheteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothcommercialadvertisementsandpublicserviceadvertisements.T:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:Doyoulikereadingorwatchingadvertisements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)T:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearefourpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:Whatcanyouseeinthepicture?Whatcanyoureadonit?Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)Step2ObservationAskstudentstofocusonthefouradvertisementsonPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthecommercialadvertisementsandpublicserviceadvertisements.T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthefourpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleOxlinAirlines(1)ShineShampoo(4)EarthDay(2)Anti-drugs(3)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.Step3DiscussionOrganizethestudentsintofourgroupsandaskeachgrouptotalkaboutoneofthefourpicturesinfrontofthewholeclass.Eachgroupshouldchooseonerepresentativetopresenttheirideastothewholeclass.Thethreequestionscanhelpthestudentstostartthediscussion.Providethestudentsmoremeaningfulandinterestingadvertisementsandencouragethemtothinkaboutanappropriatesloganforeachone.Step4:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1)Whatwasit?Nowdoyoubelievethatadvertisementstellthecompletetruth?2)Whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?3)Whatdoyouthinkmakesagoodadvertisement?Ss:…(Tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.Laterletsomestudentstoshowoff.)T:Welldone.NowIthinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.Step5HomeworkAskstudentstolookformoreinformationaboutadsandmakegoodpreparationsforthereadingpart.Thestudentscansurfthenetiftheyhaveaccesstoit.LanguagePoints1.advertise(P1)⑴v.为……做广告，登广告宣传advertisesth.inthenewsp...
