Unit1AdvertisingWordPowerUsingsuffixes&SalesandmarketingTeachingAims:ToreviewthewordformationandlearnmorecommonsuffixesToexpandtheirvocabularyaboutsalesandmarketingTocompletetheexercisesdesignedtoreinforcethewordstobelearntinthewordpowderTohelpthemgrasptherulesofwordformationandlearnhowtoapplytheminEnglishlearningTeachingDifficulties&Keypoints:HowtomakeuseofwordformationtoenlargetheirvocabularyandimprovetheirreadingabilityHowtomakethestudentstorealizetherulesofwordformationanduseittounderstandandremembernewwordsTheusageofsomewordsTeachingProcedure:StepOne:BrainstormingT:(Greetthewholeclassasusual)SinceyouhavelearntmanyEnglishwords.Someofyoumaynoticethatevenifsomewordshavedifferentmeaningsandpartsofspeechtheysharesimilarspellingsjustasfollows:happyhappily,happinesscarecareful,carelessactactor,actionT:(Showtheaboveonscreen)Youcanseetheyhavelettersincommon.Thencouldyoushowmemoreexamples?Ss:…(Letthemthinkaboutitforawhileandlateraskthreestudentsorsototelltheiranswers.)T:Welldone!Sosometimeswecanaddsomeletterstotheendofacertainwordandwecangetanewword.Nowpleasereadtheshortdialogue.Fixyoureyesonthewordsinblueandtellmehowtheyareformed.Ss:RootWordsAddingletterscommercecommercialpersuadepersuasiveexciteexciting(Thiscanhelpthemrealizetherulesofaddingsuffixeswhichisofgreathelptotheirvocabularyextension.)StepTwo:UsingSuffixesT:Welldone!Infactthelettersweaddtotheendofacertainwordarecalledsuffixes.Nextlet’sgoontoreadthefollowingtable,therearesomeotherwaystoformadjectivesfromnounsandverbs.Gothroughthetableanddiscussitwithyourpartnertoanswerthetwoquestionbelowthetable.Noun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazingexciteexcitingenjoyenjoyableattractattractiveCanwealwaysaddasuffixtoaworddirectly?Doesthemeaningofthecreatedwordhaveanythingtowiththatoftherootword?Ss:…(Letthemtoexpresswhatisinthem)T:Verygood!Pleasepayattentiontothetipontherightside.Sometimesweneedtoremovethefinalletter(s)ofawordbeforeaddingasuffix.Usuallywecangetthemeaningofthewordcreatedbyaddingsuffixes.(Encouragestudentstoguessthemeaningsofthewordsbystudyingthedifferentpartsoftheword.Iftheycan’t,letthemrefertothedictionaryandcheckformispronunciation.)T:Ok,nowpleasereadtheadvertisementandfillintheblankswiththeadjectivesbyaddingthecorrectsuffixestothewordsinbrackets.SuggestedAnswers:1.lovely2.attractive,3.boring,4.energetic,5.friendly6.enjoyable7.wealthy8.lucky9.fantastic(Remindthestudentstorefertothetableaboveforhelporlookthemupinthedictionary.Finallychecktheanswersasawhole.)StepThree:VocabularyExtensionT:Ok,inthelastlessonwelearntsomethingaboutadvertisements.Nextwewillreadashorttextaboutsalesandmarketing.Pleasereaditanddoyourbesttograspthemeaningsofthewordsinblue.Laterwe’llusethesewordstofillintheblankinthedialogueinPartBonpage7.Follow?Ss:Yes.(Askstudentstoreadthepassagesilentlyasquicklyaspossible.Tcanalsoaskonestudenttoreaditaloud.Afterthis,checkforthemispronunciationandaskthemtoguesstheirmeanings.Makesuretheyunderstandwhatthearticleisabout.)T:Ok.Nowyoucanseenomatterwhatacompanyistryingtosell,thebasicrulesofsalesandmarketingarealwaysthesame.NowMr.CarteristalkingwithMsJonesaboutthesalesandmarketingofanewproduct.Usethewordsorphrasesinbluefromtheabovetofinishthedialogue.Remembereachwordshouldbeusedonlyonce.Ss:…(EncouragethemtofinishPartBindividuallyandthenchecktheanswerswiththewholeclass.)SuggestedAnswers:(1)marketshare(2)salesfigures(3)consumers(4)marketresearch(5)sales&marketingdepartment(6)salestargets(Ifpossible,letthempracticethedialogueinpairsandlateronactitoutinroles.)StepFour:LanguagePoints1)过去分词作定语:单个过去分词作定语一般置于被修饰词之前;过去分词词组作定语置于被修饰词之后。可以表示动作已经完成、处在某种状态或逻辑被动关系。(分词用法在模块5有详尽讲解,这里不易完全展开)e.g.aretiredteacher(完成)e.g.abookwrittenbyLuXun(被动)e.g.agirldressedinwhite(状态)2)forsale待售的、供出售的notforsale不出售的、非卖品onsale上市的、出售的3)…bepopularwith/amongsb.……受某人的欢迎4)ofhighquality/value/importance/help/use/bigsize可以作表语、后置定语或宾语的补语。(在前几模块中曾多次出现,并有详尽解析,这里仅给以提示,不再赘述)5)ensurevt.保证(发生、获得)ensure(one’s)doingsth.保证/确保(某人)做某事ensure…against…保护/保证……免受……ensurethat…接宾语从句e.g.Allnecessarymeasureswillbetakentoensurethesafetywhenthe2008OlympicsisheldinBeijing.e.g.Icannotensurehistellingthecompletetruth.e.g.Thepersoninchargeoftheconstructionsiteshouldensureworkersagainstaccidents.StepFive:Homeworktogooverwhatyou’velearntinthislesson.topreviewthenextpartGrammarandusage.