高中英语 Unit1 Advertising word powder教案 牛津译林版必修4-牛津版高一必修4英语教案VIP免费

课题：M4Unit1wordpowderTeachingaims1.Enlargethestudents’vocabulary.2.Getthestudentstoknowaboutsuffixes;andknowsomethingaboutsalesandmarketing.Teachingmethods1.Students-centered.2.Teacherandstudents’interaction3.MultimediawayAnalysisImportantpointsHowtomakethestudentsusethisskillfreelytosolvesomeproblems.DifficultpointsEnlargethestudents’vocabularybylearningsomewordsaboutsalesandmarketing.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1.RevisionandLead-inAskSstofinishtheblank-filling.____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).Askthemthequestion---Howarethesenewwordsformed?Step2.UsingSuffixGivemoreexamplesandmakeacompetitionintheclass.AskSs---howtoformadjectivesfromnounsandverbs.Noun+yhealthhealthy+lyweekweekly+icheroheroic+alnationnational+ousdangerdangerous+fulhelphelpfulVerb+edamazeamazed+ingexciteexciting+ableenjoyenjoyable+iveattractattractiveHaveSsdotheexercise---bestclothingshop.Moreinformationaboutsuffix.SuffixMeaningExamples(adj.)-icalhavingthequalityofmedical,electrical-ablehavingthequalityofenjoyable,electrical-ouslike,fullofdangerous,adventurous-fulcharacterizedbyjoyful,mouthful-lesswithoutcareless,hopelessMakeSsdothepuzzle.Step3.Activeshowtoleadinthetopic.Supposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.Usefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetSalesfiguresHaveSsdoPracticeB.Moreexerciseforconsolidation.Iwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthistime.Ilike‘Fresh’milkverymuchbecausethisbandisreallyu________Recentsales________showthatitispopularamong_______.Theshopalsogivesmuch_______of10percentforcash.Whydon’tyouhaveatry?Step5Languagepoints1.betiredof=besickof对------厌烦(P6)Shehasbecometiredofdoingsuchthings.这样的事,她她已经干厌了.betiredout=bewornout累坏了Theworktiredmeout.这工作使我精疲力竭.Shewastiredoutbythejourney.这次的旅行把她累坏了.betiredwith=betiredfrom因为------而疲劳feeltired/histiredvoice/hertiredlook/hertiredfeettiringjobs/tiringwork/boringspeechItfeelslikerain/snow2.discount作名词,(可数或不可数),意为”折扣”,”减价”(P6)Thesegoodssellatadiscount.这些商品打折出售.ata10%discount打九折Theyallowedustenpercentdiscountoff/onthepricesofgoods.他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要””对------不全信”Theydiscounttwentypercent.他们打八折.Hisrichexperienceisnottobediscounted.他的丰富经验不可小看.教学反思：