高中英语 Unit 1 Advertisi Task教案 牛津译林版必修4-牛津版高一必修4英语教案VIP专享VIP免费

Unit1AdvertisingTaskWritinganAdvertisementTeachingAim:Totrainandimprovethestudents’abilitiesoflistening,speaking,reading,andwritingTolearnhowtolistenforstatisticsanddescriptions,andhowtostateopinionsandfivesupportingreasonsToapplywhattheyhavelearnttodesignaadvertisementforachocolatebarTeachingKeyPoints&TeachingDifficulties:HowtoimprovetheirintegratedskillsthroughtheseactivitiesHowtohelpthemtowriteanadvertisementforaproductTheusageofsomekeywordsandstructuresTeachingProcedure:StepOne:Leading-inT:(Greettheclassasusual)Todaywewilllearnhowtowriteanadvertisementforaproduct.ButfirstofallIwanttoaskyousomequestions.SinceyouhavestudyEnglishforyears:Areyouatlistening?Whatdifficultiesdoyouhaveinlistening?(Itistofocusthestudents’attentiononthethymeofthispart.Encouragethemtorelateittotheirownexperiencesandspeakastheylike.)Ss:...(Anyrelatedanswersareacceptable.)T:Sothat’stheproblem.Ithinkyouneedmorepracticetoimproveyourlisteningskills.Ifso,youaresuretodoitbetter.StepTwo:ListeningT:Todayinthefirststepwewilllearnhowtolistenforstatistics.Nowpleaseopenyourbooktopage12.Readtheinstructions(Group1and2)andconsiderthefollowingtwoquestions:Whatnumbersaregivenwhenyoulistenforstatistics?Whatphrasesorphrasesshouldyoulistencarefullyfor?(Letthemreadthecontentonpage12anddiscussthemingroupsoffourorso.Remindthemtosharetheirinformation.Tcanofferhelpifthestudentsneedit.Collecttheiranswersasfollows.)Numbersinstatistics:Fractions:1/2(a/onehalf),2/3(twothirds),3/4(threequarters),etcDecimals:0.3(zeropointthree),6.79(sixpointsevennine),etcPercentages:63%(sixty-threepercent),45.72(forty-fivepointseventwo),etcPhrasesdescribingstatistics:Anincrease:anincreaseof,increase/riseby,etcAdecrease:adecreaseof,decrease/fallby,etcNochange:nochange,remain/staythesame,etcArange:between…and…,from…to…,etcAnaverage:average,etcAlimit:lowest,peakat,etc(Letthemgoovertheaboveagainandpayattentiontothepronunciationofnumbers.TheycanaskTforhelpiftheyhaveanyquestions.)T:OK.NowIthinkyouhavemadeitclearhowtolistenforstatistics,andnextyoulistenfiveshortdescriptions.Writedownthestatisticsintheblanks.Rememberyoumayneedsomesimplecalculationsafterlistening.(Makesuretheyknowwhattodo.Playthetapetwiceforthemtocompletetheexercise.Ifpossible,Tcanplayathirdtimeforthestudentstogetabetterunderstanding.)Suggestedanswers:1).1200,14002).85%,65%3).50%~60%,75.5%4).23.4%,11.5%,24.5%,13.6%5).9000,3000T:Great!It’sapieceofcakeforyou.Nextlet’sgoontolistentoanannouncement.Writedownthestatisticstocompleteachart.Yetsomeoftheinformationisgiventohelpyou.YearMarketShare(%)YearMarketShare(%)199010.5200515199512.5201019.5200012.5201524T:Sopleaseusethesestatisticstocompletepartofthebarchart.Thefirsthasbeengiventohelpyou.(Givethemseveralminutestofinish.Besurethattheyunderstandtheinstructionsandknowwhattodo.)T:(Afterawhile)Nowyoucanseesomeinformationinthetablearemissing.Nextpleaselistentotheannouncementandwritedownthenumbers.Laterwecancompletethewholebarchart.Understand?Ss:Yes.(Playthetapeatleasttwiceforthemtofillinthetable.Ifnecessary,playitathirdtimeforthemtomakesureoftheiranswers.Collectthenumbersinthetableonthescreen.)(Letthemcompletetheabovebarchartintheirtextbooksandthenshowthesampleoneonthescreenforthemtocheckanswers.)StepThere:DiscussionT:Verygood!LaterwewillusetheinformationcollectedinthebarcharttowriteanadvertisementfortheChoccoLocoBar.ButnowIwillgiveyouafewquestionsforyoutotalkaboutinpreparationforit.1)What’syouropinionofadvertisinginpublicplaces?2)Whatadvertisementsattractyourattention?3)Whatdoyouthinkmakesadvertisementsinteresting?4)Whathaveyouseeninanadandlaterbought?5)What’syourfavoriteadvertisement?Why?Ss:…(Letthemdiscussthequestionsingroupsoffour.Remindthemtorefertotheexpressionslistedonpage14andinPartBonpage15tocompletethetask.)StepThree:WritinganadvertisementT:NowIthinkyouhavegotsomethingaboutwhatanadvertisementisandhowtowriteone.Nextlet’sgoonwiththenextstep.WewillwriteanadvertisementforaproductChocoLocoBar.T:Ok.Nowlet’swriteanadvertisementfortheChocoLocoBar.Thefollowingmustbeincludedinyouradvertisement.TryourChocoLocoBar!Taste/look/ingredientswhatisuniqueabouttheproductBenefitscommentsfromcustomersPrice/discountsWhereitisavailable(Askthemtodoitingroupsoffour.Remindthemthattheycanaddsomethingrelated.Iftheycan’tfinish,letthemcompleteitafterclass.TheycansurftheInternettogetmorehelp.)StepFour:Languagepoints1.increase/rise/growby…上涨了……increase/rise/growto…上涨到……decrease/fallby…下降了……decrease/fallto…下降到……2.sth.endupwith…某事以……结束/告终sb.endupsth.with…某人以……结束某事3.inone’sopinionintheopinionofsb.在某人看来4.“数词+more+复数名词”或“another+数词+复数名词”表示“还……；再……”e.g.Theprofessorneedsanothertwoassistantstodotheexperiment.e.g.Iamgiventwomorehourstofinishmypaper.StepFive:Homework:togoovertheTask.tocompletetheadvertisementafterclass.topreviewtheProject.