高中英语 Unit 1 Advertisi Reading教案 牛津译林版必修4-牛津版高一必修4英语教案VIP专享VIP免费

Unit1AdvertisingReading:AdvertisementTeachingAims:TolearnmoreaboutadvertisementsTolearnhowtoreadaexpositorywritingToreadthepassageAdvertisementsandcompleterelatedanswersToimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPoints&TeachingDifficulties:HowtoimprovetheirreadingabilitythroughteachingactivitiesHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeTheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:(Greetthestudentsasusual)Inthelastlessonwediscussedfouradvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitleandtellme:Whatmightbetalkedaboutinthearticle?Ss:…(Anypossibleanswersareacceptable)(Thisstepistohelpthempredictthecontentsofthepassagewhichisofgreathelptoimprovingtheirreadingcomprehensionability)StepTwo:ReadingComprehensionT:VeryGood!Nowlet’sreadthearticletocheckwhetheryourpredictioniscorrectornot.Firstofall,pleaseopenyourbooktopage2.GothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1)Whatdoadstrytopersuadepeopletodo?2)WhatdoesPSAstandfor?3)WhatdoPSAsaimtodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.)Ss:…(Encouragethemtogivetheiranswersintheirownwords.)SuggestedAnswers:1)Tobuyaproductserviceorservice,ortobelieveinanidea.2)Publicserviceadvertisements3)Theyaimtoteachusandhelpusleadbetterlives.T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanageneralideaofthepassage.Butifyouwanttogetabetterunderstandingofthearticle,youshouldreadanarticleseveraltimes.SopleaselookatPartC1onpage4.Dothetrueandfalseexercise.PartC1:Mostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.PSAsandcommercialadsusesomeofthesamemethods.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofaPSA.Ss:…(Askthemfinisheditindividually)SuggestedAnswers:1.T2.F3.F4.T5.F6.TT:Great!NowIthinkmostofyouhavegotabetterunderstandingofthearticle.Nextlet’sgoontodotheexerciseinPartC2.Pleasegooverthearticleagainandanswerthefollowingquestions.PartC2:Whereareadvertisementsusuallyfound?WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Whyaresomeoftheadvertisementscleveraccordingtothearticle?WhendidChinabeginanationwidepublicserviceadvertisingcampaign?WhyshouldwefollowtheadviceinPSAs?StepThree:ReadingStrategyT:Nowyouhavereadthearticletwice.Ithinkmostofyouhavenodifficultyinunderstandingit.Yetdifferenttypesofpassagesrequiredifferentreadingstrategy.Thearticlewehavelearntisanexpositorywriting.Then:Doyouknowhowtoreadanexpositoryarticle?Ss:No.T:Ok.Pleasereadthereadingstrategyonpage3andtrytoanswerthetwoquestions:1)Whatisexpositorywritingmeanttodo?2)Whatisitsbasicformat?Ss:…(Remindthemtoconcentrateonthelettersinbold)PossibleAnswers:1)Itismeanttointroduceyoutobasicinformationonatopic.2)Itusuallyfollowsthebasicformat:introductionofthesubject,examplesandfactsthatdeveloporsupporttheidea,conclusion.T:Good!Ifyoureadexpositorywritinginfuture,remembertousewhatyouhavelearnttoday.Itwillhelpyougetagoodunderstandingofthepassageandimproveyourreadingability.That’sallforthereading.Ifyouhaveanyproblem,pleasepointitoutandaskmeforhelp.(Giveexplanationsifnecessaryandaskthemcompletetheleftexercisesafterclass.)TheKeystoPartD:1.h2.c3.b4.d5.f6.g7.e8.aTheKeystoPartE:1.dealingwith2.comments3.promote4.fool5.evenif6.cheated7.campaigns8.benefitStepFour:Post-readingDiscussionT:Welldone!Lastbutnotleast,workinpairsanddiscussthesequestionswithyourpartner.1)Whatarethedifferencesbetweencommercialadsandpublicserviceads?2)Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?3)WhatisthebestPSAyouhaveeverseen?Whydoyouthinkitisimpressive?(ThisservesasaconsolidatingexerciseforstudentstopractisetheirspokenEnglish.EncouragethemtodiscussfreelyandbravelyinEnglishandlaterasksomestudentstoexpressthemselves.)StepFive:HomeworktocompletetheremainingexercisesonPage4and5.todopartsA1andA2onPage90inWorkbook