高中英语 Unit 1 Advertisi Welcome to the unit教案 牛津译林版必修4-牛津版高一必修4英语教案VIP免费

Unit1AdvertisingWelcometotheunitTeachingAims:TomakestudentsawareoftheroleofadvertisinginourdailylifeTotalkaboutthesixadsandputthemintwogroups.FinallyencouragethemtotellthedifferencebetweenthemTodiscussthelastthreequestionstoimprovetheirspeakingabilityTeachingKey&TeachingDifficulties:TohelpstudentsunderstandtheroleofadsTheusagesofsomekeywords.TeachingProcedure:StepOne:Leading-inT:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:1)Doyoulikereadingorwatchingadvertisements?2)Whatkindofadsdoyoulikebest?Andwhy?3)Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)StepTwo:SpeakingT:That’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearesixpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:1)Whatcanyouseeinthepicture?2)Whatcanyoureadonit?3)Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)T:Welldone!Nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthesixpicturesagain.Lateronputeachoftheminthecorrectgroup.TosellaproductorserviceEducateaboutpeopleOxlinAirlines(1)ShineShampoo(4)EarthDay(2)Anti-drugs(3)T:Wonderful.Ithinkmostofyouhaverealizedthedifferencebetweenthetwo.Andinthereadingwewillhaveafurtherdiscussion.StepThree:DiscussionT:So,nowlookatthethreequestionsanddiscussthemingroupsoffour.1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutsocialproblems?Why?3.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?Ss:…(Tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.Laterletsomestudentstoshowoff.)T:Welldone.NowIthinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.StepFour:Homework1.AskstudentstoreadthepassageinPartBonPage95inWorkbookastheirhomework.Teacherscanchecktheanswersinorafterclass2.Letthempreviewthenextperiod,especiallythenewwordsintheinstructionsorrequirementsbutnotincludedinthewordlist.