高中英语 Unit1 Advertising Project教案 牛津译林版必修4-牛津版高一必修4英语教案VIP免费

课题：M4Unit1ProjectTeachingAims1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudienceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.Teachingmethods1.Groupdiscussion2.TeamworkAnalysisImportantpointsHelpthestudentshowtodevelopanadcampaign.DifficultpointsHelpthestudentshowtodevelopanadcampaign.TeachingaidsMulti-mediaprojectorTeachingProcedures;Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureofthispassagea)introductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?Step3:Languagefocus:1.build—built---built①建立，创立：buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：Theadministrationbuiltseveralnewhousingprojects.行政部门资助了好几幢新楼的建筑项目WearebuildingsocialismwiththeChinesecharacters.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoingtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtodosth…打算做某事Youmusthaveitinmindtoposttheletterforme.keep/bear…inmind记住=learnbyheartmakeupone’smind/changeone’smind下定决心/改变主意4.figureout①理解，弄明白Ican’tfigureoutwhyhequithisjob.②想出，计算出Haveyoufigureouthowmuchtheholidaywillcost?He'stryingtofigureoutawaytosolvetheproblem.5.get…todo使…做某事Hegothissistertohelpwithhishomework.get…doing使…开始做某事Canyoureallygettheoldcarrunningagain?Whathesaidgotmethinking.get…done使…被做Igotmypocketpickedtheotherday.getdone表被动gethurt/burnt/separated6.determinev.确定；决定Vt.确定determinesth.Theyhavedeterminedthedateforourparty.Vi.决定determinetodosth.=bedeterminedtodosth.下定决心做Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.determineon(doing)sth.就……做出决定Wedeterminedonanearlystart.adj.determined有决心的，决定的（在句中常作定语或状语）Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.bedetermined+从句/bedeterminedtodosth.Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。n.determination决心；果断；坚定7.Itistime(forsb)todosth….Itisabout/hightimethat…….didsth…..Itistimethatwehadarest.8.appealto①迎合，对……有吸引力，引起兴趣Brightcoloursappealtosmallchildren.It’snoteasyforthedesigntoappealtoallages...