广州大学华软软件学院毕业论文本科毕业论文课题名称:企业执行力存在的问题及提升研究—以广州联福置业有限公司为例学号:_____________________姓名:_____________________学院:_____________________专业:_____________________指导教师:_____________________开题时间:_____________________张晴广州大学华软软件学院1040513110査俊峰教授行政管理(企业行政管理)2013年10月28日广州大学华软软件学院毕业论文I广州大学华软软件学院毕业论文摘要企业发展受多种因素的共同作用,但归结起来,不外乎外在和内在两种因素。外在因素主要指企业发展的环境因素,如政策法规、环境以及经济和社会的发展水平等。内在因素则主要表现在企业高层领导的战略以及企业的核心竞争力,即企业执行力。执行力缺失往往导致一个详密的战略变为一纸空文,执行力黑洞吞噬了企业巨大的人力、物力、财力,却难以达到企业的预期目标,对企业的整体利益产生了影响。本文对国内外执行力的研究现状进行了比较分析,并深入究其原因,从执行力的相关概念入手,调查分析广州联福置业有限公司的执行力问题并加以研究,在其存在的问题的基础上研究其对策,以完善该公司的各项规章制度,确保能有效提高该公司的执行力与整体利益。关键词企业,执行力,提升II广州大学华软软件学院毕业论文ABSTRACTThecommonroleofenterprisedevelopmentbymanyfactors,butintheaggregate,andnothingmorethantwoexternalandinternalfactors.Externalfactorsmainlyreferstothedevelopmentoftheenterpriseenvironmentalfactors,suchaspoliciesandregulations,environmental,andeconomicandsocialdevelopmentlevel,etc.Internalfactorsaremainlytheseniorleadershipintheenterprisestrategyandenterprise'scorecompetitiveness,namelyenterpriseexecution.Lackofexecutionoftenleadstoameticulousstrategybecomeadeadletter,executiveforceofablackholeswallowedenterprisehugemanpowerandmaterialresources,financialresources,buthardtoachievetheanticipatedtargetoftheenterprise,hasinfluencedtheoverallinterestsofenterprises.Athomeandabroadinthispaper,theresearchpresentsituationhascarriedonthecomparativeanalysisofexecutiveforce,andfurtherinvestigateitsreason,fromexecutionoftherelevantconceptsofinvestigationandanalysisofGuangzhoulianfurealestateco.,LTD.,andstudytheproblems,onthebasisoftheproblemsexistingintheresearchonthecountermeasurestoimprovethecompany'seachrulesandregulations,toensurethatcaneffectivelyimprovetheexecutiveforceandtheoverallinterestsofthecompany.KEYWORDSEnterprise,Execution,Promote广州大学华软软件学院毕业论文目录摘要……………………………………………………………………………………ⅠABSTRACT………………………………………………………………………………Ⅱ1.绪论.................................................................................................................................11.1研究的目的及意义..................................................................................................11.2国内外研究文献综述..............................................................................................21.3研究思路与方法......................................................................................................42.相关理论概述...................................................................................................................72.1执行力的内涵..........................................................................................................72.2执行力的三大核心流程..........................................................................................83.广州联福置业有限公司执行力的现状分析.................................