目录摘要...........................................................................2关键词：.......................................................................2Abstract.......................................................................2Keywords......................................................................21.泸沽湖民俗旅游...............................................................31.1泸沽湖民俗旅游的概念....................................................31.2泸沽湖民俗旅游的类型....................................................41.3泸沽湖民俗旅游的特点....................................................41.3.1独特的多元摩梭母系大家庭..........................................41.3.2独特的阿夏婚姻....................................................51.3.3摩梭民俗资源的丰富性..............................................51.3.4摩梭民俗的原始性和地域差异组合性..................................51.3.5摩梭民俗旅游的民族性和地方性......................................52.泸沽湖民俗旅游开发的SWOT分析.................................................62.1机会分析................................................................62.1.1摩梭民俗的原始性和特殊性..........................................62.1.2区域合作发展的机遇................................................62.1.3信息化带来的机遇..................................................62.1.4旅游的个性化发展带来的机遇........................................72.2威胁分析................................................................72.2.1竞争威胁..........................................................72.2.2资金和人才的威胁..................................................72.3优势分析................................................................72.3.1民俗旅游独特丰富..................................................72.3.2摩梭民俗文化历史悠久..............................................82.3.3摩梭民俗旅游资源要素组合良好......................................82.3.4旅游开发初具规模..................................................82.4劣势分析................................................................82.4.1区位制约，通达性差................................................82.4.2财力制约，开发不足................................................92.4.3外来文化的入侵和变质..............................................92.5国际国内民俗旅游发展情况....................................................92.5.1国际民俗旅游发展情况..................................................92.5.2国内民俗旅游发展情况.................................................113.泸沽湖民俗旅游开发思路与对策...............................................133.1民俗旅游线路设计.......................................................133.2加强区域合作开发.......................................................143.3加强宣传与市场促销，广泛开拓客源市场...................................143.4加快招商引资，扩大规模................................................153.5充实和完善各级管委会...................................................153.6塑造泸沽湖旅游目的地整体旅游形象.......................................15参考资料：............................................17泸沽湖民俗旅游态势分析和对策研究摘要：泸沽湖是云南省特有少数民族摩梭人最多的地区之一，拥有特别丰富而独特的民俗文化旅游资源，具有发展民俗旅游得天独厚的条件和优势。特别是近些年以来，泸沽湖依托其特有...
