目录摘要......................................................................IABSTRACT...................................................................II1、绪论...................................................................11.1论文选题依据、背景及研究意义.........................................11.2国内外乡村旅游产品开发现状...........................................11.3论文研究方法和步骤...................................................22、乡村旅游产品深度开发的理论基础.........................................32.1乡村旅游的相关理论...................................................32.2乡村旅游产品的相关理论...............................................42.3乡村旅游产品与RMB理论...............................................63、灵秀社区乡村旅游产品开发...............................................73.1灵秀社区概况.........................................................73.2灵秀社区乡村旅游市场分析.............................................83.3灵秀社区乡村旅游产品开发基本思路.....................................9参考文献：...............................................................15致谢....................................................................16乡村旅游产品开发存在的问题研究－－以灵秀乡村旅游为例摘要：伴随着全球工业化、城市化、和人们生活节奏的不断加快，远离城市、远离污染、远离竞争、回归自然、寻找轻松休闲的生活方式便成为人们生活、生存的迫切需求，乡村成为愈来愈多的城市人开始寻求心目中的那片净土。并且由于乡村旅游对农村经济有着极强的带动作用具有广阔的发展空间，有望成为农村经济新的增长点。它能从根本上增加农民的收入，增加农村就业机会，有利于农村产业结构的调整。可是乡村旅游产品的滞后，已经不能满足市场的需求。如何突破目前大部分地区的“农村娱乐”阶段，加快推进“乡村度假”阶段发展，已经非常必要。本文首先通过乡村旅游产品的概念、产品的特征、体系、开发现状、进行分析，发现目前的乡村旅游产品开发存在的问题。其次以灵秀为例，进行乡村旅游产品的研究与开发。关键词：灵秀乡村旅游乡村旅游产品的研究与开发Abstract：Isfollowingalongwiththeglobalindustrialization,theurbanization,andpeoplerhythmoflifeunceasingquickening,isfarawayfromthecity,tobefarawayfromthepollution,tobefarawayfromthecompetition,thereturnnature,toseekfortherelaxedleisurethelifestylethentobecomethepeopletolive,thesurvivalurgentdemand,moreandmorecityslickersstarttoseekinthemindthatpureland.Villageareasaspiritualhome.Becauseandthevillagetravelinghasthegreatlystrengthenedleadroletotheruraleconomytohavethebroaddevelopmentopportunities,becomestheruraleconomynewpointofgrowthhopefully.Itcanfundamentallyincreasefarmer'sincome,increasesthecountrysideemploymentopportunity,isadvantageousinthecountrysideindustrialstructure.butthevillagetourismproduct'slag,alreadycouldnotsatisfythemarketthedemand.Howtobreakthroughthepresentmostdistricts“thecountrysideentertainment”thestage,speedsuptheadvancement“thevillagetotakevacation”thestagedevelopment,wasalreadyessential.Thisarticlemainlytaketheattractivevillagetravelingresearchasanexample,carriesonthevillagetourismproducttheresearchandthedevelopment.Keywords:LinXiuvillagetravelingVillagetourismProductresearchanddevelopment1、绪论1.1论文选题依据、背景及研究意义在过去的一个世纪里，随着全球工业化、城市化、现代化的迅猛发展，废水、废气、废渣以空前的规模和速度污染着人类赖以生存的空气、水域和土壤。人类社会飞速发展的负面影响开始凸现。与此同时，伴随着生活节奏的不断加快，置身激烈竞争旋涡...
