中学学科网（WWW.ZXXK.COM）-全国最大的教育资源门户网站。2017高考英语阅读理解解析版汇编（54）阅读理解。阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。Businessesarewitnessingadifficulttime,whichhasinturnproducedinfluenceonconsumers’desiretogogreen.However,shoppersarestilllayingstressonenvironmentalconcerns.Twothirdsofcustomerssaythatenvironmentalconsiderationsinformtheirpurchasestothesamedegreeastheydidayearago,whilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy.Thismayhelptoinfluencehowshopsstoregoodsontheirshelves.Andthecompaniesshouldstillmakeeffortstobecomemoreenvironmentallyfriendly.Twooutofthreepeoplethinkitisimportanttobuyfromenvironmentallyresponsiblecompanies,withaboutoneinsevensayingthattheyhadevendecidedtotaketheircustomelsewhereiftheyfeltacompany’senvironmentalreputationwasnotgoodenough.HarryMorrison,chiefexecutive（主管）oftheCarbonTrust,sympathizes：“Iunderstandthissituationwheresurvivalisveryimportantnow.Butfromenvironmentalconsiderations,theclockisticking—wedon’thavemuchtime.Inaddition,cuttingcarbonhasanimmediateeffectascostsdropandamedium-termbenefitforthebrand.”Largercompanieshaveanextramotivationtolookatreducingtheircarbonfootprint,asnewrulesnextyearwillrequirebusinessestobuycarbonallowancestomakeupfortheiremissions（排放）.Thosethathavetakenearlyactionwillhaveaheadstart.Morethantwothirdsofconsumersarenotclearaboutwhichcompaniesareenvironmentallyresponsible.Thissuggeststhatfirmsthatareabletorelayclearlytheirmessagetothepublicwillbeinapolepositiontoattractshoppers.TheCarbonTrustbelievesthatitcanhelpbyinformingcustomersaboutthegoodworkcompaniesaredoing.“Whencompaniesaregranted（授予）thestandard,theycanusealogo（标识）inalltheirmarketingwhichmakesitclearthattheyareworkingtowardscuttingemissions,”Mr.Morrisonsaid.()1.What’sthemainideaofthepassage?联系地址：北京市房山区燕化星城北里1号楼4-502邮政编码：102413联系电话：010-584252555842525658425257传真：010-89313898联系邮箱：czfw@zxxk.com第1页中学学科网（WWW.ZXXK.COM）-全国最大的教育资源门户网站。A.Businessesarefindingwaystosendtheirmessagetotheshoppers.B.Companieswillsoongetinformationaboutcuttingcarbonemissions.C.Firmsaremakingeffortstoencouragecustomerstokeepgoodsathome.D.Firmsareurgedtocutcarbonemissionsbyshoppers’environmentalawareness.()2.Theunderlinedword“inform”inParagraph2probablymeans“”.A.affectB.changeC.disturbD.reject()3.AccordingtoHarryMorrison,businesses.A.willbenefitfromcuttingcarbonemissionsB.shouldbuycarbonallowancesforshoppersC.arerequiredtomakeupfortheircarbonemissionsD.haveencouragedshopperstotaketheircustomelsewhere()4.Wecanlearnfromthepassagethatbusinesseswill.A.haveastrongdesiretoreducecostsB.usethesamelogointheirmarketingC.gainadvantagesbytakingearlyactionD.attractmoreshoppersbystoringgoods【语篇解读】本篇文章为说明文。现在顾客购物已经开始考虑环保的问题。面临顾客环保的心理需求，企业只有主动采取措施，减少排放，才会更好地赢得顾客的信赖，进而获得更好的收益1、答案D。【解析】主旨大意题。根据第一段最后一句“However,shoppersarestilllayingstressonenvironmentalconcerns”及最后一段第一句可知，企业因购买者的环保意识而去减排。故选D项。2、答案A。【解析】词义猜测题。由本段中“whilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy”可知，现在三分之二的顾客在购物时对环境的考虑比一年前程度加深了。因...
