旅游广告项目策划(中英文)产品:肇庆鼎湖山一线游ZhaoqingDinghumountaintour)设计思路(Theideaofdesign)1
采取总分结构(即总体介绍鼎湖山,再游玩分支的景点)(Taketotalscorestructure(namelygeneralintroduction,thenplaythebranchofdinghumountainscenicspots)2
处处景点加赏花,景上添花(Everywhereattractionsandenjoyflower,scenetoaddflowers)3
观赏与探险相结合(激发激情,物质、精神双丰收)(Watchingandexplorationcombination(inspirepassion,material,spiritwithgains)4
品赏特色的当地小吃(吃玩并存,体味大地风土人情)(Enjoycharacteristicsoflocalsnackseatcoexist,appreciatestheplay(thelocalconditionsandcustoms)5
自然景观与人文景观相结合(感受自然芳香和品赏当地丰富的文化底蕴)(Thenaturallandscapeandhumanisticlandscapecombination(feelthenaturalfragranceandenjoythelocalrichculture)•设计对象:所有人群,特指大学生(Theobjectofdesign:Toallpeople,especiallythecollegestudents)旅游线路Touristroutes•——杜鹃山Cuckoomountain(赏漫山遍野杜鹃红)•——宝鼎园Baodinggarden(品芳香四溢玉堂春)•——蝴蝶谷ButterflyValley(与蝶飞舞