2020-2021（2）《国际商务导论》期末考试1.Whichtypeoflong-termsourcesoffundsdodebentures,mortgagesandloanspecialistsusuallybelongto?[单选题]*SharecapitalLoancapital(正确答案)2.Tangibleassetsarethoseassetswhicharephysicalinnature,suchas:[单选题]*Equipment(正确答案)Trademark3.Whomakesstrategicdecisionsinabusiness?[单选题]*Owners(正确答案)Managers4.Whichtypeofneeddo“needsofreceivingandgivingloveandbeingpartofateamandbeingsupported”belongto?[单选题]*EsteemneedsBelongingneeds(正确答案)5.Employeesarepaidbyapercentageofthevalueofeachgoodsold.Thispaymentschemeis:[单选题]*PieceratesCommission(正确答案)6.Whenwesay“givingemployeesgreaterresponsibilitybyverticallyextendingtheirroleintheproductionprocess”,itmayreferto:[单选题]*Jobenrichment(正确答案)Jobenlargement7.Centralizationanddecentralizationrefertothedegreetowhichauthorityisdelegatedinabusiness.Ifemployeeshavealltheauthoritytomakedecisions,thisisusuallycalled:[单选题]*completecentralizationcompletedecentralization(正确答案)8.Dividingtheoperatingcashflowbythetotalcurrentliabilities.Thisiscalled:[单选题]*theoperatingcashflowratio(正确答案)thecurrentratio9.Marketingstrategy,HRstrategyandproductionstrategyareexamplesof:[单选题]*CorporatestrategyFunctionalstrategy(正确答案)10.Whichmodelofmarketstructureistheoneinwhichonlyonesinglefirmsuppliestheentireproduct?[单选题]*Monopoly(正确答案)Oligopoly11.____meanssalesteamorsalesrepresentativespromotingtheproductthroughpersonalcontact.[单选题]*DirectmailingPersonselling(正确答案)12.Therearethreemajorinternalresourcesoffunds,whichareprofit,salesofassetsand_________.[单选题]*Depreciation(正确答案)Mortgage13.__________assumesthatpeoplearegenerallyresponsibleandarecommittedfortheirwork.[单选题]*TheoryXTheoryY(正确答案)14.Whichstageofproductlifecycleisaproductinifithasastablemarketshareandsaleshavereachedthetop?[单选题]*Maturity(正确答案)Saturation15.AccordingtoHerzberg'sTwo-Factortheory,improvingcompanypolicycan______________.[单选题]*giveworkersmorejobsatisfactiononlyreducedissatisfaction(正确答案)16.SWOTanalysisinvolveslookingattheinternal__________and__________ofabusinessandexternal__________and__________.[填空题]*空1答案：strengths空2答案：weaknesses空3答案：opportunities空4答案：threats17.Ingeneral,businessobjectivescanbeclassifiedassixmajortypes,whichare__________,__________maximization,__________,__________objectives,__________maximizationand__________responsibilities.[填空题]*空1答案：Survival空2答案：Profit空3答案：Growth空4答案：Managerial空5答案：Salesrevenue空6答案：Imageandsocial18.Marketingmixreferstothosefourelements--__________,__________,__________and__________ofafirm’smarketingstrategywhicharedesignedtomeettheneedsofcustomers.[填空题]*空1答案：Product空2答案：Price空3答案：Promotion空4答案：Place19.Mostproductspassthrough6stagesofproductlifecycle,whichare__________,__________,__________,__________,__________and_________.[填空题]*空1答案：Development空2答案：Introduction空3答案：Growth空4答案：Maturity空5答案：Saturation空6答案：Decline20.Fringebenefitsareextrabenefitsgiventoemployeesinadditiontosalaryorwages,forexample,payingforprivatemedicalinsurance,acompanycar,ortrainingprograms.[判断题]*对(正确答案)错21.Currentassetsarelong-termassetswhichcanbechangedintocashwithinoneyear.[判断题]*对错(正确答案)22.Empowermentmeansgivingofficialauthoritytoemployeestomakedecisionsandcon...
