2020-2021(2)《国际商务导论》期末考试1.Whichtypeoflong-termsourcesoffundsdodebentures,mortgagesandloanspecialistsusuallybelongto?[单选题]*SharecapitalLoancapital(正确答案)2.Tangibleassetsarethoseassetswhicharephysicalinnature,suchas:[单选题]*Equipment(正确答案)Trademark3.Whomakesstrategicdecisionsinabusiness?[单选题]*Owners(正确答案)Managers4.Whichtypeofneeddo“needsofreceivingandgivingloveandbeingpartofateamandbeingsupported”belongto?[单选题]*EsteemneedsBelongingneeds(正确答案)5.Employeesarepaidbyapercentageofthevalueofeachgoodsold.Thispaymentschemeis:[单选题]*PieceratesCommission(正确答案)6.Whenwesay“givingemployeesgreaterresponsibilitybyverticallyextendingtheirroleintheproductionprocess”,itmayreferto:[单选题]*Jobenrichment(正确答案)Jobenlargement7.Centralizationanddecentralizationrefertothedegreetowhichauthorityisdelegatedinabusiness.Ifemployeeshavealltheauthoritytomakedecisions,thisisusuallycalled:[单选题]*completecentralizationcompletedecentralization(正确答案)8.Dividingtheoperatingcashflowbythetotalcurrentliabilities.Thisiscalled:[单选题]*theoperatingcashflowratio(正确答案)thecurrentratio9.Marketingstrategy,HRstrategyandproductionstrategyareexamplesof:[单选题]*CorporatestrategyFunctionalstrategy(正确答案)10.Whichmodelofmarketstructureistheoneinwhichonlyonesinglefirmsuppliestheentireproduct?[单选题]*Monopoly(正确答案)Oligopoly11.____meanssalesteamorsalesrepresentativespromotingtheproductthroughpersonalcontact.[单选题]*DirectmailingPersonselling(正确答案)12.Therearethreemajorinternalresourcesoffunds,whichareprofit,salesofassetsand_________.[单选题]*Depreciation(正确答案)Mortgage13.__________assumesthatpeoplearegenerallyresponsibleandarecommittedfortheirwork.[单选题]*TheoryXTheoryY(正确答案)14.Whichstageofproductlifecycleisaproductinifithasastablemarketshareandsaleshavereachedthetop?[单选题]*Maturity(正确答案)Saturation15.AccordingtoHerzberg'sTwo-Factortheory,improvingcompanypolicycan______________.[单选题]*giveworkersmorejobsatisfactiononlyreducedissatisfaction(正确答案)16.SWOTanalysisinvolveslookingattheinternal__________and__________ofabusinessandexternal__________and__________.[填空题]*空1答案:strengths空2答案:weaknesses空3答案:opportunities空4答案:threats17.Ingeneral,businessobjectivescanbeclassifiedassixmajortypes,whichare__________,__________maximization,__________,__________objectives,__________maximizationand__________responsibilities.[填空题]*空1答案:Survival空2答案:Profit空3答案:Growth空4答案:Managerial空5答案:Salesrevenue空6答案:Imageandsocial18.Marketingmixreferstothosefourelements--__________,__________,__________and__________ofafirm’smarketingstrategywhicharedesignedtomeettheneedsofcustomers.[填空题]*空1答案:Product空2答案:Price空3答案:Promotion空4答案:Place19.Mostproductspassthrough6stagesofproductlifecycle,whichare__________,__________,__________,__________,__________and_________.[填空题]*空1答案:Development空2答案:Introduction空3答案:Growth空4答案:Maturity空5答案:Saturation空6答案:Decline20.Fringebenefitsareextrabenefitsgiventoemployeesinadditiontosalaryorwages,forexample,payingforprivatemedicalinsurance,acompanycar,ortrainingprograms.[判断题]*对(正确答案)错21.Currentassetsarelong-termassetswhichcanbechangedintocashwithinoneyear.[判断题]*对错(正确答案)22.Empowermentmeansgivingofficialauthoritytoemployeestomakedecisionsandcon...