AdvertisementsNowadays,wecanfindadvertisementsalmostwhereverwego.wearesousedto①themthatweoftendonotevenrealizehowmanyweseeandhearinaday.Ididsomeresearchon②advertisements,andhavesomeveryimportantinformationtosharewithyou.Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopleto③buyaproductorservice,ortobelievein④anidea.Newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements--commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementsisonewhichsomeonehaspaidfor⑤toadvertiseaproductorservice.PSAsareoftenrunforfree⑥,andaremeantto⑦educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare⑧.Doesanadvertisementtellpeoplethecompletetruth?Therearelawstoprotectpeoplefromadvertisementsthatcheat⑨people.However,westillmustbeawareof⑩theskilfulmethodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,Itdoesnotmeanitisaltogetherinnocent.?Onetoothpasteaddeclares,'Bright-Teethfightsbadbreath!'Thisstatementtriestofoolyouinto?assumingthat?thetoothpastecuresbadbreath,yetitdoesnotsaythat!Allitsaysisthatitfightsit,andthatisnotthesamethingatall.Onegrocerytellscustomers,Youareproudofyourcooking,soshouldn'tyoubuytheveryfreshestfood?'Thisadisveryclever,becauseittellscustomerstheyaregoodcooks.However,itneversaysthatthisgroceryhasthefreshestfood!Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedwith?thenicecomment,rememberthewords'freshestfood',andmakeamentalconnectionwith?thefoodinthegrocery.Wemustnotfallfor?thiskindoftrick!Publicserviceadvertisements.Notalladsplaytrickson?usthough.PSAsusesomeofthesamemethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublicPSAsaimtoteachusandhelpuslead,betterlives.OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertisingcampaign?in1996,andsincethenvarioustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourself,suchas,'Yestolife,notodrugs'and'Knowledgechangeslife'.theseadsdealwith?widespread?socialconcerns.TherearealsoPSAsthatencouragepeopletosupportpublicserviceprojects,suchasProjectHope.Itsmottois'ProjectHope--educatingeverychild'.ThereareevenPSAstoteachushowtolivehealthylives.Oneoftheseis,'whenyousmokecigarettes,youareslowlykillingyourself'.Alloftheseadsaremeanttobenefit○21thepublic,andyoucanoftenlearnalotbyfollowingtheadvice○22theygive.Finally,Iwishtotellyouthisthinkaboutwhyyoushoulddothethingstheadsuggests,orbuytheproductorservicetheadpromotes.Whenitcomesto○23advertisements,wemustalluseourintelligenceandnotbeaslavetothem!课文注释①beusedto(doing)sth习惯于②dosomeresearchon做研究③persuadesbtodosth说服某人做某事④believein信任，信仰⑤payfor付款，为…付出代价run…forfree免费运营runvi.经营；奔跑；运转vt.管理，经营；运行；参赛n.奔跑；赛跑⑦bemeantto旨在，打算⑧welfaren.福利；福利事业⑨cheatvt.欺骗；骗取vi.欺骗；作弊n.欺骗，作弊；骗子⑩beawareof意识到?innocentadj.adj.无辜的；无罪的；无知的?foolsbinto哄骗某人干某事?assumingthat假定?feelpleasedwith对..感到高兴，满意?makeaconnectionwith与...有联系?fallfor上...的当；受...的骗?playtrickson捉弄,欺骗?campaignn.运动；活动；战役?dealwith涉及,论述；处理；应付；做生意?widespreadadj.普遍的，广泛的；分布广的○21benefitvt.有益于，对…有益vi.受益，得益benefitformn.利益，好处○...
