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牛津高中英语牛津高中英语(模块四·高一下学期)ReadingUnitUnit11AdvertisingLead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenceatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeaBeforereadingbgFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.MainideaofeachparagraphPara.1Para.2Para.3Para.4Para.5BriefintroductiontoadsWhatisanad?UntrueclaimsaboutproductsPublicserviceadsTheadviceonadsDetailedReading1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsWhat’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)CommercialadsPSAsPlacesfoundMeansusedbillboards,newspapers,magazines,theInternet,radio,televisionbillboards,newspapers,magazines,theInternet,radio,televisionuseattractiveandoriginalimagesandcreativelanguageuseattractiveandoriginalimagesandcreativelanguageCommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetopromoteaproductorservicetoeducatepeopletoeducatepeoplechargedchargedfreeofchargefreeofchargenonoyesyes①②①②①②③④①②③④commercialscommercialsAdvertisementsAdvertisementsPSAsPSAspromotepromotechargedchargedtrickstricksexamplesexampleseducateeducatefreeofchargefreeofchargebelievablebelievableradio,TV…,images,languageradio,TV…,images,languageReadingstrategy:Readingstrategy:readingexpositorywritingreadingexpositorywriting（说明文）（说明文）introductiontosubjectintroductiontosubjectsupportingdetailssupportingdetailsconclusionconclusionasubjectasubjectHomework:1.FinishthearticleonPage95.2.Listthedifficultlanguagepointsonyournotebook.3.Retellthearticleaboutadvertisement.