ExecutiveAbstract:Intoday'ssociety,competitiongraduallybecomesthetalentcompetitionnotonlystayinginthepriceandresources.Inordertoretaintalent,enterprizesmusthavethemanagementandincentivemechanism.However,insomecompanies,therearemanyproblemsexistingsuchastherewards,punishmentmechanism,unclearservicestandards,thestaffdedication,senseofachievementandbelongingandidentityingproblemsetc..ThisarticletakesJiangsuJiangzhongconstructioncompanyastheexampleanduseMaslow’shierarchyofneedstheorytoanalyzeandevaluatethecompanymanagementincentivemechanism.wefindthattheproblemsofcompanymanagementincentivemechanismandmaincauses.Atlast,thisarticleputsforwardmeasuresandsuggestionstoprovidereferencefortheconstructionoftheincentivemechanismofothersimilartypescompanyinChina.Directory1Introduction.............................................................................................11.1Maslow'shierarchyofneedstheory......................................................11.2reasonsforselectionofMaslow'shierarchyofneedstheory...............12TakingJiangsuJiangzhonggroupasanexample....................................12.1Thebasicsituationofthecompany......................................................12.2Problems...............................................................................................22.2.1managementconceptsbackward.......................................................22.2.2Managementisnotbasedonevaluationmechanism.......................22.2.3Employeetrainingsystemisnotperfect............................................22.3ApplicationofMaslow'shierarchyneedstheory.................................32.3.1MeasurestomeetPhysiologicalneedsandSafetyneeds...................32.3.2MeasurestomeetLoveandbelongingneedsandEsteemneeds.......32.3.3MeasurestomeetSelf-actualization...................................................33Recommendations...................................................................................44Reference.................................................................................................41Introduction1.1Maslow'shierarchyofneedstheoryMaslow'shierarchyofneedstheoryisalsocalledthe"hierarchytheoryofneeds",putforwardbypsychologistMaslow.Maslow'stheoryofthedemandisdividedintoPhysiologicalneeds,Safetyneeds,Loveandbelongingneeds,EsteemneedsandSelf-actualization,followedbyalowerleveltoahigherlevel,asshowninfigure1.self-actualizationEsteemneedsLoveandbelongingneedstrue,goodness,beautyandtheliferealmneedsFood,water,air,sexualityandhealthSafety,stablelife,threatsanddiseaseFriendship,loveandaffiliationAchievement,fame,positionandpromotionSafetyneedsPhysiologicalneedsFigure11.2reasonsforselectionofMaslow'shierarchyofneedstheoryThisarticleChosesMaslow'shierarchyofneedstheorybecauseMaslow'shierarchyofneedstheoryreflectsthecommonlawofhumanbehaviorandmentalactivitiesinacertainextent.Maslowseizedthekeyissuefromthepeople'sneedsandmotivationtoexploreandstudyingthebehaviorofpeople;Maslowpointedoutthathumanneedsareconstantlydevelopingfromlowerleveltohigherlevelandthistrendisbasicallyaccordwithlawofdevelopmentneeds.Mostpeople’sneedstructuresareverycomplexandtherearemanyneedsaffectinourbehaviors.Ingeneral,higherlevelneedshavesufficientvitalitydrivingbehavioronlythelowerlevelsbemet.Thewayatomeettheneedsofhigherlevelaremorethanthewaystosatisfythelowerlevelrequireme...
