一、项目总结：.................................................................11.1校园生活网络服务：............................................................11.2网站介绍：....................................................................11.3市场简介......................................................................11.4营销方案：....................................................................11.6风险：........................................................................2二、校园生活网络介绍：..............................................................22.1搭建此网络平台的背景：.......................................................22.2网站功能介绍：................................................................22.2.1美食商城：.............................................................22.2.2贪吃小镇...............................................................32.2.3在线充值...............................................................32.2.4兼职论坛...............................................................32.2.5跳骚市场...............................................................32.2.6文化传媒...............................................................32.3校园生活服务的优势............................................................42.4现阶段网站建设进度...........................................................4三、市场分析........................................................................83.1市场背景......................................................................83.2校园特点......................................................................83.3校园网络的建设................................................................93.4现有软件.....................................................................103.5网络问题：...................................................................10四、校园生活网络服务战略：..........................................................114.1发展目标....................................................................114.2战略定位.....................................................................124.3竞争战略.....................................................................134.3.1技术领先战略..........................................................13432市场领先战略............................................................14433服务领先战略...........................................................144.3.4差异化战略............................................................14五、营销策略155.2营销阶段：...................................................................155.3价格策略.....................................................................155.4推广策略（整合营销线上线下）...............................................165.5线上推广方案：..............................................................175.7回馈.........................................................................22六、盈利模式236.1电子商务平台.................................................................236.2网络广告.....................................................................236.3在线充值.....................................................................23七、可行性分析267.1项目可行性...................................................................267.2技术条件...............................................
