旅游网站竞品分析报告携程网、去哪儿网、穷游网、蚂蜂窝黄晓月2013/7/41目录1市场趋势.......................................................................................................................................32四家旅游网站的定位和发展现状................................................................................................42.1定位slogan.........................................................................................................................42.2发展现状.............................................................................................................................42.2.1携程VS去哪儿......................................................................................................52.2.2穷游网VS蚂蜂窝...................................................................................................63网站主要功能体验........................................................................................................................73.1携程网................................................................................................................................73.2去哪儿网..........................................................................................................................103.3穷游网..............................................................................................................................133.4蚂蜂窝..............................................................................................................................164交互细节优缺点..........................................................................................................................194.1携程网...............................................................................................................................204.1.1携程的详细信息展示页........................................................................................204.1.2携程网订火车票....................................................................................................214.1.3携程网第三方账号登陆........................................................................................214.2去哪儿网...........................................................................................................................224.2.1搜索机票................................................................................................................224.2.2机票组合推荐系统................................................................................................234.2.3去哪儿游览酒店详细信息....................................................................................244.2.4攻略-创建攻略......................................................................................................254.3穷游网..............................................................................................................................2624.3.1穷游网论坛页面...................................................................................................264.3.2穷游社区导航........................................................................................................264.3.3做计划—创建行程................................................................................................274.4蚂蜂窝.........................................
