网络时代的消费特征与营销对策分析研究 工商管理专业VIP免费

摘要随着互联网的普及，网络技术的发展，我国的网络营销也在飞速的前进。传统网络广告已经无法满足现今广大受众的需求和要求，使得越来越多的网络广告呈现精准化的趋势，并且表现形式也多种多样。本文针对网络营销进行分析研究，在相关理论和数据分析的技术上探讨了完善网络营销的建议。全文主要内容除去引言部分，共分四个部分，第一部分是网络营销的概述，阐述网络营销的定义特点和发展情况，并就网络营销的效果评价做了说明；第二部分针对网络营销做了简单的可行性分析，同时分析了开展网络营销广告的成功案例，从中分析可以借鉴的经验；第三部分就网络广告策略中需要注意的几点问题做了阐述。本文从整体上把握了未来企业网络营销未来广告策略，来实现产品的推广。第四部分提出了未来网络营销的发展趋势。关键词：网络营销企业营销策略分析AbstractWiththepopularityoftheInternet,developmentofnetworktechnology,netadvertisinginChinaisalsofastforward.Traditionalnetadvertisinghasbeenunabletomeetcurrentneedsanddemandsofthegeneralaudience,makingmoreaccuraterenderingofnetadvertisingtrends,andalsovarietiesformsofnetadvertisinghavebeencomingup.Thisarticleanalysesstudyonelectroniccommerce,inaddition,intherelateddiscussiononthetheoryandtechnologyofdataanalysisofperfectinggroupelectroniccommercepolicyrecommendations.Full-textcontentisdividedintofourmajorsections,thefirstpartisanoverviewofInternetadvertising,explainthedefinition,characteristicsanddevelopmentofelectroniccommerceandInternetadvertisingeffectivenessevaluationexplains.PartIIistodoasimpleanalysisofthefeasibilityofandanalysisofelectroniccommercesuccessstoriesoftheindustry,analysisofcandrawontheexperienceoftheGroup.Discussiononthethirdpartofthegroupelectroniccommercepolicy.PartIVonelectroniccommercestrategyoutlinedneedstopayattentiontoseveralproblemsinthe.Basiconweiboandkeywords.Keywords：ElectroniccommerceMarketAdvertisingstrategy目录1.引言..........................................................................................12.网络时代消费特征....................................................................12.1消费现状..........................................................................12.2消费行为..........................................................................22.3消费心理..........................................................................32.3.1崇尚时尚元素.......................................................32.3.2渴望人文关怀.......................................................33.网络时代营销现状分析...........................................................33.1网络时代营销案例研究..................................................33.1.1宝洁公司广告营销案例.......................................33.1.2中华魔力迅白牙膏案例.......................................53.2经验借鉴..........................................................................74.网络时代营销的主要策略.......................................................84.1企业网站..........................................................................84.2搜索引擎营销策略..........................................................84.2.1搜索引擎市场现状...............................................84.2.2搜索引擎广告的实施流程...................................94.3微博营销策略................................................................114.4Email营销策略..............................................................145.网络时代营销建议...................................................................