Module4Unit1AdvertisingReadingTeachingAims:lTolearnmoreaboutadvertisementslTolearnhowtoreadaexpositorywritinglToreadthepassageAdvertisementsandcompleterelatedanswerslToimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivitiesTeachingKeyPoints&TeachingDifficulties:uHowtoimprovetheirreadingabilitythroughteachingactivitiesuHowtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylifeuTheusagesofsomekeywordsTeachingProcedure:StepOne:Leading-inT:(Greetthestudentsasusual)Inthelastlessonwediscussedsixadvertisementsandtalkedabouttheireffectsonus.TodaywewillgoontolearnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselookatthetitleandtellme:ØWhatmightbetalkedaboutinthearticle?Ss:…(Anypossibleanswersareacceptable)(Thisstepistohelpthempredictthecontentsofthepassagewhichisofgreathelptoimprovingtheirreadingcomprehensionability)StepTwo:ReadingComprehensionT:VeryGood!Nowlet’sreadthearticletocheckwhetheryourpredictioniscorrectotnot.Firstofall,pleaseopenyourbooktopage2.GothroughthequestionsinpartAfirstandthenreadthetextsilentlytofindtheanswerstothethreequestions:1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?(Remindstudentstouseskimmingandscanningskillstofocusonandidentifytheinformationneededtoanswerthesequestions.Letthempayattentiontothethreesubtitlesinthepassagewhichcanhelpthemfindtheinformationtheywant.)Ss:…(Encouragethemtogivetheiranswersintheirownwords.)SuggestedAnswers:1)Theyencouragepeopletobuyaproductserviceorbelieveinanidea.2)Itstandsforpublicserviceadvertisements3)PSAsaremeanttoeducatepeopleabouthealth,safety,oranyothersocialissues.T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanageneralideaofthepassage.Butifyouwanttogetabetterunderstandingofthearticle,youshouldreadanarticleseveraltimes.SopleaselookatPartC1onpage4.Hereareanotherfivequestionsforyoutoanswer.Thistimeyoumustreadthetextmorecarefullyandgetthedetailedinformation.(readaloud)PartC1:1)Whereareadvertisementsmostcommonlyfound?2)WhatisthedifferencebetweencommercialadsandPSAs?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Ss:…(Askthemfinisheditindividually)(Letthemmakeamarkwheretheyfindtheanswers.Thiscantrainandimprovetheabilityofidentifyingtherelevantinformation.)SuggestedAnswers:1)Billboards,newspapers,magazine,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.2)Theformerispaidtopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.3)Becauseeveniftheydon’tlie,itdoesn’tmeantheytellyouthecompletetruth.4)Chinabeganthecampaignin1996.5)BecauseallthePSAsaremeanttobehelpful.T:Great!NowIthinkmostofyouhavegotabetterunderstandingofthearticle.Nextlet’sgoontodotheTrueorFalseexerciseinPartC2.PleasegooverthearticleagainasquicklyaspossibletodecidewhethertheyareTorFaccordingtothepassage.WriteT(true)orF(false)nexttotheeachsentence.PartC2:1)Advertisementsarefoundinmanyplaces.2)PSAsareonlyfoundinnewspapers.3)Alltheadvertisementstellthecompletetruth.4)PSAsandcommercialadsusesomeofthesamemethods.5)Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.6)AnadwarningpeopleagainstsmokingisanexampleofPSA.(Makesurethatstudentscandistinguishandpickouttherelevantinformationwit...
