浅谈影响会展举办的因素分析研究 会展管理专业VIP免费

课题名称浅谈影响会展举办的因素摘要摘要随着全球经济的快速发展和各国之间的频繁交流，会展本身作为一种活动，是加强经贸交流的主要途径，也是地方政府宣传和提高经济效益的有效手段。它逐渐受到世界各国和地区的关注。会展业可作为一个独立的产业，不单单可以加速主办城市的发展，还可以加速主办地区的经济贸易的发展。今天，会展作为一种促进经济交流的活动，在促进中发挥着巨大的作用；同时，会展举办的成功给组织者和服务提供者带来了可观的经济效益，也为当地的政府官员在任职期间的绩效的表现增添了一笔的。由此，对会展项目成败的综合分析就显得特别重要。关键词会展经济贸易综合分析ABSTRACABSTRACT：Withtherapiddevelopmentoftheglobaleconomyandfrequentexchangesbetweencountries,asanactivity,exhibitionitselfisthemainwaytostrengtheneconomicandtradeexchanges,aswellasaneffectivemeansforlocalgovernmentstopublicizeandimproveeconomicefficiency.Ithasgraduallyattractedtheattentionofallcountriesandregionsintheworld.Asanindependentindustry,exhibitionindustrycannotonlyacceleratethedevelopmentofhostcities,butalsoacceleratetheeconomicandtradedevelopmentofhostareas.Today,asanactivitytopromoteeconomicexchanges,exhibitionsplayahugeroleinpromoting.Atthesametime,thesuccessofexhibitionshasbroughtconsiderableeconomicbenefitstoorganizersandserviceproviders,andalsoaddedapentotheperformanceoflocalgovernmentofficialsduringtheirtenure.Therefore,thecomprehensiveanalysisofthesuccessorfailureoftheexhibitionprojectisparticularlyimportant.KEYWORDS：Exhibitioneconomictradecomprehensiveanalysis目录绪论...........................................................................................................................................................4我国会展业发展的现况............................................................................................................................4(一)我国会展业发展的现状....................................................................................................4(二)我国会展业发展的经营模式............................................................................................4(三)会展组体的多元化............................................................................................................5(四)会展的效应........................................................................................................................5一、我国会展业发展的不足............................................................................................................5(一)我国会展业发展人才问题....................................................................................................6(二)会展业发展经济不足............................................................................................................61．行政机构缺失................................................................................................................62.行业管理体制不健全............................................................................................................63.缺乏扶持意识和相应的优惠政策.........................................................................................64.产业优势不足....................................................................................................................6(三)会展业发展需要大量大型的、城市化的场馆....................................................................71.分布零散..................................................