Module4AdvertisingBrainstorming:wordsrelatedtoadvertisingadvertisingadvertiseadvertiseradvertisementcommercialads/PSAspersuadebemeanttowelfarecheatskilfulinnocentfoolfallforappealingplaytricksoncampaigncigarettebenefitpromoteslavelatestpurchasedesigner/designeye-catchingfancyposterⅠ.写作必记单词1.vt.说服,劝说;使信服n.说服,劝说adj.有说服力的2.vt.&vi.欺骗;作弊n.骗子;欺诈行为3.vt.治愈;解决;n.药物,疗法;对策persuadepersuasionpersuasivecheatcure4.n.骗局;玩笑,恶作剧;戏法,把戏;诀窍vt.欺骗,欺诈5.vt.&vi.使收益;得益于n.益处;救济金;奖金adj.有益处的,有帮助的6.vt.推广,宣传;促销;促进,推动n.推广;促进;提升7.adj.心理的;思想的;精神的;智力的trickbenefitbeneficialpromotepromotionmental8._________vt\vi.做广告,宣传__________n.广告;广告宣传___________n.做广告,广告业9.________adj.有技巧的;熟练的10.n.奴隶;完全受……控制的人11.___adj.清白的,无罪的12.vi.有吸引力;呼吁,恳请n.吸引力;呼吁,adj.有吸引力的advertiseskilfulinnocentadvertisementadvertisingslaveappealappealingⅡ.阅读识记单词16.drugn.17.advertisevt.&vi.18.skilfuladj.19.innocentadj.n.清白,无罪;纯真20.foolvt.n.21.commentn\vi._____毒品;药,药物(做)广告,宣传有技巧的;熟练的清白的,无罪的;无恶意的;纯真的innocence欺骗,愚弄傻瓜评论,评价22.mentaladj.adv.精神上;智力上23.aimvt.&vi.n.24.nationwideadj.&adv.25.campaignn.26.intelligencen.adj.有才智的,聪明的27.consultvt.心理的;思想的,精神的;智力的以……为目标;瞄准目的,目标mentally全国范围的(地),全国性的(地)运动(为了某种目的而进行的一系列有计划的活动)智力,才智;情报咨询;请教intelligent课文缩写填空1___________,whichoftenusewordsandpicturestopersuadepeopleintobuyingaproductor2______ortobelieveinanidea,playanimportantpartinourlives.Therearetwomain3________ofadvertisements.oneiscalledcommercialadvertisements,thosesomeonehaspaidforto4______aproductorservice.Buttheydon’ttellyouthecompletetruth.TheotheroneiscalledPSAs,whicharemadetouse5________andcleverlanguagetoservethepublic.They6_______toteachusandhelpusleadbetterlives.Ourgovernmenthasbeenusingthemto7_________peopleformanyyears.Inmy8________,whenitcomestoadvertisement,wemustalluseour9_____________andnotbeaslavetothem.Advertisementsservicetypesadvertiseattractiveaimeducatejudgementintelligence1.旨在,目的是2.虽然,即使3.上……的当,受……的骗4.欺骗;捉弄5.涉及,关于;处理,应付6.弄清楚,弄懂;计算出7.__________吸引,呼吁8.__________________把……表达清楚bemeanttoevenif/thoughfallforplaytricksondealwithfigureoutappealtogetsomethingacross语境活用[运用上述短语完成片段]Manypeoplesmokealot1.(即使)theyknowtheharmsmokingdoestotheirhealth.Inordertopersuademorepeopletogiveupsmoking,manyantismokingcampaignsarestarted.Manyvolunteerstryto2.it(把……表达清楚)topeoplethatwhattheycandoisto3.(呼吁)peoplenottobe4.(对……盲目着迷的人)tobacco.Otherwise,theymay5.(死于)diseasesrelatedtosmoking.eventhoughgetacrossappealtoaslavetodiefrom1、persuadevt.说服;使信服;使相信突破核心词汇persuadesb.todosth.=persuadesb.intodoingsth.说服某人做某事persuadesb.nottodosth.=persuadesb.outofdoingsth.说服某人不做某事persuadesb.ofsth./that...使某人相信……表示“试图说服某人做某事”的表达形式有:trytopersuadesb.todosth.;advisesb.todosth.基础知识训练——[单项填空](1)Ifshedoesn’twanttogo,nothingyoucansaywillher.A.persuadeB.promiseC.inviteD.support√写作能力提升——[同义句改写](2)Tompersuadedhisfathernottosmokeatlast.Tompersuadedhisfatheratlas...