advertisingunit1readingLead-inWhatisthis?EnjoymoreadvertisementsWhatisanadvertisement?1.Agoodwaytosellproductsorservices.2.Agoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.Wherecanyoufindit?televisionbillboardsnewspaperbusstopmagazineinternetWhichadvertisementsmakeyouwanttobuyaproductorservice?SowecanseeadsareeverywhereadvertisementbeautifulpicturesfamousstarpersuasivelanguagecreativeideasmagicalimagineLearnmoreaboutadvertisementFast-reading1.Whatdoadvertisementsencouragepeopletodo?2.Howmanymaintypesmentionedinthepassage?3.WhatdoesCAsstandfor?4.WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.Two1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.CarefulReadingnotalwaysnotonlyPSAsTFFTFTWhatarethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?DiscussionbillboardsnewspapersmagazinestheInternetradiotelevisionsimilaritiesMethodsusedPlacesfoundpersuasivelanguageexcitingattractiveoriginalimaginetoeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfaretopromoteaproductorserviceTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.TheydonottellyouthecompletetruthDifferencesValidity正确性PurposesPost-reading(Consolidation)Agoodadvertisementattractivecreativeeasytounderstandclearlyexpressedinformativeimpressivepersuasiveeffectiveadvertisementcopies6662.Obeyyourthirst.服从你的渴望。1.Goodtothelastdrop.滴滴香浓,意犹未尽。2.Justdoit.只管去做Impossiblemadepossible.使不可能变为可能Groupwork--designing1.Designacommercialad:trytosellakindofdrinktostudents.2.DesignaPSAaboutschoollife.(anti-smoking;protectearth;savewater;reading…)Homework:1FinishthearticleonPage95.2Designandwritesomeshortadvertisementcopies.谢谢观看THANKYOU