北京理工大学珠海学院2016届本科生毕业论文长城汽车出口问题研究长城汽车出口问题研究摘要在21世纪，随着这个年代的进步，中国国内出现了越来越多的自主生产汽车的品牌例如有吉利汽车、广汽新能源、奇瑞、蔚来、华晨汽车、长城汽车等等的品牌。随着中国的经济日益发展，人们的生活条件越来越好，越来越富裕的时候，有车一族的占比也越来越高。在我国自主汽车品牌。长城汽车在国内自主品牌发展当中地位尤其重要，担任着大哥的位的努力营销下，他们的的品牌形象越来越好，人们的心目中对我国自主品牌的印象越来越好，对他们越来越有信心，所以很多人开始选购国内自主品牌。国内汽车自主品牌的发展在国名的支持下快速发展，也越来越多的进口品牌跟国内汽车厂开展了合作，越来多越多合资车诞生。这过程当中，国内汽车品牌的逐渐成为国际经济的其中一个重要的组成部分。长城汽车在这过程其开启对外出口汽车的项目，对中东和俄罗斯大量出口SUV等等的汽车。2017年是自主品牌崛起的一年，长城汽车在这一年出口超过了3.3万辆，主力车型CS35出口超过了1.5万辆。可是跟一些汽车强国相比，长城汽车仍然处于一个劣势的状态。他遇到的问题有很多例如：售后服务、用户的满意度、品牌的知名度，和车辆的质量等等。这些问题导致长城汽车存在一个瓶颈，为了更进一步改进、我认为仍然需要做出改变，来应对这些问题。关键词：长城汽车；出口问题；对策北京理工大学珠海学院2016届本科生毕业论文StudyonGreatWallAutomobileExportAbstractInthe21stcentury,withtheprogressofthisera,therearemoreandmoreself-producedautomobilebrandsinChina,suchasGeelyAutomobile,GACnewenergy,Chery,Weilai,brillianceautomobile,GreatWallautomobile,etc.WiththedevelopmentofChina'seconomy,people'slivingconditionsaregettingbetterandbetter.Whenpeoplearegettingricherandricher,theproportionofpeoplewhoowncarsisalsogettinghigherandhigher.UndertheeffortsoftheindependentautomobilebrandmarketinginChina,theirbrandimageisgettingbetterandbetter,people'simpressionoftheindependentbrandintheirmindisgettingbetterandbetter,andtheyaremoreandmoreconfident,somanypeoplestarttochoosethedomesticindependentbrand.Thedevelopmentofdomesticautoindependentbrandisdevelopingrapidlyunderthesupportofnationalname.Moreandmoreimportedbrandshavecooperatedwithdomesticautofactories,andmoreandmorejointventureshavebeenborn.Inthisprocess,thedomesticautomobilebrandhasgraduallybecomeanimportantpartoftheinternationaleconomy.GreatWallMotorplaysaparticularlyimportantroleinthedevelopmentofdomesticindependentbrands,playingtheroleofbigbrother.Inthisprocess,GreatWallMotorsstartedtheprojectofexportingautomobilestoforeigncountries,andexportedalargenumberofSUVsandotherautomobilestotheMiddleEastandRussia.2017istheyearoftheriseofindependentbrands.Inthisyear,theGreatWallmotorexportedmorethan33thousandvehicles,anditsmainmodelCS35exportedmorethan15thousandvehicles.However,comparedwithsomeautopowers,greatwallmotorisstillinastateofdisadvantage.Therearemanyproblemsheencountered,suchasafter-salesservice,customersatisfaction,brandawareness,andvehiclequality.Theseproblemsleadtoabottleneckofgreatwallmotor.Inordertofurtherimprove,Ithinkitstillneedstomakechangestodealwiththeseproblems.KeyWords:ExportProblem;GreatWallAutomobile;countermeasure北京理工大学珠海学院2016届本科生毕业论文目录一、引言.............................................................................1（一）研究背景...................................................................1（二）研究意义...................................................................2（三）文献综述.............................................................
