AnalysisofNetworkBuzzwordsfromthePerspe1.IntroductionWiththeadventoftheinformationage,thenetworkhasgraduallybecomeoneofthemainchannelsforpeopletocommunicateinmodernlife.Thenetworklanguageisgraduallyacceptedbypeopleduotoitscharacteristicsoftime-savingandefficienttransmissionofinformation,andhasbecomeanindispensablecommunicationelementindailylife.Theemergenceofnetworkbuzzwordsisalsoadevelopmentprocessofthelanguagevariation.Thereasonsforthevariationandthedifferentmeaningsbroughtbythelanguagevarietyhavebecomethefocusoflanguagedevelopment.Therefore,thedevelopmentofthenetworkbuzzwordshasarousedthegeneralconcernofsociolinguisticcircles.Sociolinguisticsisamainstudyfieldoflinguistics,anditcanbedefinedasthestudyoflanguageinrelationtothesociety,thatis,thestudyoflanguagesituatedinsociety.Theterm“sociolinguistics”wasproposedbyAmericanlinguistHaverC.Curriein1952,butitwasinthemiddleof1960sthatthisdisciplinebecameflourishingandthenanindependentdiscipline.SociolinguistFishman(1972)dividedsociolinguisticsintomacro-linguisticsandmicro-linguistics.Micro-linguisticsstudieddialectandlanguagevariationfromtheperspectiveoflanguage.Macro-linguisticsstudiedtheroleoflanguagefromthesociallevel.ThenetworklanguagewasbornanddevelopedontheInternet,whichisakindofmicro-linguisticsvariationduetothedifferencebetweenthespeakerandthepurposeofspeech.Hymes(1974:195-196)proposedtheresearchgoalofsociolinguistics,whichmainlyincludethreedirections:socialtarget,linguistictargetandsocialreality.AmericanscholarWilliamBright(1964:211)putforwardthetheoryof"co-variationoflanguageandsociety".Hepointedoutthatlanguageandsocietyaffectandrestrictwitheachother.Languageiscloselyrelatedtothesocietyandchangeswiththedevelopmentofthesociety.Inforeigncountries,sociolinguisticshasalreadydevelopedintoadiscipline.InChina,thelinguistChenyuan’sSociolinguisticsfilledthegapinthisfield(2004:14-18).HestudiedsociolinguisticsfromtheperspectiveofMarxisthistoricalmaterial.Theresearchfocusofsociolinguisticsisthemovementoflanguagechangeinsociety.Sociolinguisticsstudiesthelanguageinrelationtosociety.Anditusesmanyscientificmethodsduringresearch.Withthedevelopmentofsuchadiscipline,sociolinguisticsattractsmoreandmoreattentionamongpeople.Fromtheperspectiveofmetaphor,languageisregardedasthemirrorofsociety,throughwhichwecanbetterunderstandvariousactivitiesofaparticularsociety.Conductingsociolinguisticresearchinthissituationwillprovideanewwindowintothelanguage,society,andthemechanismofspeaker’sbehavior.WiththedevelopmentofInternet,theinfluenceofnetworkonsocietyisgraduallydeepened.Networkbuzzwordsareemerginginanendlessstreamandtheupdatespeedisacceleratingconstantly.TheygraduallypenetratefromtheInternetintotraditionalmediaandsociallifeandbecomethepubliclanguage.Itisofgreatsignificanceofstudynetworkbuzzwords.Firstly,networkbuzzwordsreflectnetworkpublicopinions,reflectsomesocialphenomenainhighconcentration,andalsoreflectsomesocialcontradictions.Secondly,inthetransmissionprocess,networkbuzzwordsacceleratethetransmissionspeedofnewevents,arousemoresocialconcerns,extendthetransmissioncycleandincreasethetransmissioneffect.Inaddition,theformationprocessofnetworkbuzzwordsitselfisalsoworthyofattention.Theresearchonthegeneration,characteristicsandfunctionsofnetworkbuzzwordsisofgreatsignificancetotheresearchonsocialproblems,publicopinionsupervisionandnetworkcommun...
