广东省乡村旅游发展规划(2012-2020)·(纲要稿)·中山大学地理科学与规划学院2012年4月目录1发展背景...................................................................................................................12总体要求和发展目标...........................................................................................12.1指导思想......................................................................................................................12.2发展原则......................................................................................................................12.3发展目标......................................................................................................................22.4总体思路......................................................................................................................22.5发展策略......................................................................................................................23资源现状与发展条件分析...................................................................................33.1乡村旅游资源现状.....................................................................................................33.2乡村旅游发展条件分析.............................................................................................44发展布局与功能定位...........................................................................................54.1布局原则......................................................................................................................54.2功能布局与定位.........................................................................................................65重点项目规划......................................................................................................85.1都市休闲农庄..............................................................................................................85.2古村落...........................................................................................................................95.3农业新村....................................................................................................................125.4山村民俗体验............................................................................................................135.5乡村度假....................................................................................................................156产品体系规划....................................................................................................166.1四大乡村旅游产品系列...........................................................................................166.2八大乡村旅游产品类型...........................................................................................166.3十条乡村旅游精品线路...........................................................................................176.4十大乡村旅游节庆活动...........................................................................................187市场营销规划....................................................................................................227.1市场分析....................................................................................................................227.2营销策略..........................................................