SterlingGuDajingSeniorHighSchool1.Skimthematerialandtrytofindthethreestepsofasuccessfulad.2.ScanthematerialtofinishthetableThreestepsofasuccessfulad1.___________themarket___________thecustomer2.___________________themarkettakeinto________desiresor________3._________theadvertisingprogramme,usingwords,___________,s________,c__________,scientific_____identifyworkoutmeettheneedsofaccountworriesdesignimageslogenselebritiesdataThreestepsofasuccessfuladcustomerdesires/worriesdesign(slogan……)Explaininadetailedwaywhytheadvertisementwasatotalfailure?Therefore,thedesignershavetobehighlyculture-consciouswhenplanningtocarryoutaninternationalprogrammeinaforeigncountry.GroupDiscussion:McDonald’sinBrazil
