SterlingGuDajingSeniorHighSchool1
Skimthematerialandtrytofindthethreestepsofasuccessfulad
ScanthematerialtofinishthetableThreestepsofasuccessfulad1
___________themarket___________thecustomer2
___________________themarkettakeinto________desiresor________3
_________theadvertisingprogramme,usingwords,___________,s________,c__________,scientific_____identifyworkoutmeettheneedsofaccountworriesdesignimageslogenselebritiesdataThreestepsofasuccessfuladcustomerdesires/worriesdesign(slogan……)Explaininadetailedwaywhytheadvertisementwasatotalfailure
Therefore,thedesignershavetobehighlyculture-consciouswhenplanningtocarryoutaninternationalprogrammeinaforeigncountry
GroupDiscussion:McDonald’sinBrazil
